De Beers Company Case

De Beers Company

De Beers Diamonds is a billion dollar industry which means that the company has a lot at stake. De Beers was established back in 1888 existing more than a century. Having mines in Botswana, Canada, Namibia and South Africa. The products DeBeers products are diamonds not just any diamonds Grade A diamonds but in the diamond industry the best grade of diamonds start at D grade finishing at Z grade which then would place De Beers at one of the best in the diamond game.

The product is a natural resource and needs natural environment to produce. There are two main resources are water and electricity. Water is a high priority within the business and the second is electricity direct fuel including diesel it accounts for the energy at 60-70 percent.

De Beers engages with a broad range of stakeholders from partners, governments and local communities on a daily basis. De Beers depends on the permission and support of the government, communities and non- governmental organizations. These entities help to address challenges that the organization can't do alone. "According to De Beers working with stakeholders helps us maintains our legal social and political license to operate and tackle sustainability challenges De Beers works with government"

De Beers state that they listen to their stakeholders through survey, round table discussion, conference calls, and one on one meeting. De Beers seek to understand how they are doing and what can make them better. The three main key stakeholders I choose were government, non-government and the community and these are just some of the key roles and relationship to the company.

In the country of Botswana, Namibia, and Tanzania are undertaken in partnership with the government. Debswana and Botswana are 50% owned by the government. The government plays a big role in participate in policy dialoged and track the development of legislation that affects the countries operation. The government and De Beers undertake constructive dialoged with inter government organizations such as the U.N. and E.U. as well as governmental agencies and offices in the USA. The foreign and commonwealth office topics that are important are Kimberly Process, Anti money laundering and combating the financing of terrorism. Non-governmental organizations engages on the development of the principle with international and locals NGO to address important topics like the conflict diamonds, diamond mining, poverty, Aids and HIV epidemic and corporate social investment undertaken through the DeBeers fund.

Community stakeholders map the social and environmental baseline studies impact assessment issue stakeholder management may come across one example would be the Kimberly Underground Operations enterprise development through investment funds and corporate social investment projects.

If I had to choose five suggestions on stakeholders influence my first would be good government and translating the revenue for proper cause is a step to success in the mining operation for long lasting benefits EITI (Extractive Industries Transparency Imitative) play a sense role in the improvement of governance countries that rely on natural resource it was launched in 2003. Diamonds play an important role. The economics and development is one of the single largest stimulate growth and investment DeBeers partner up with the government and the communities to make the natural resource of diamond last and in return the wealth will grow and it did.

Since diamonds are natural resource DeBeers is responsible in keeping the environment safe and clean to operate the minds since they need electricity DeBeers uses fossil fuel and diesel to promote efficient energy "Energy consumption can change dramatically from one year to the next subject to the operational phases at each mine, as well as economic and market trends affecting production. Direct energy from fuel use (including diesel) accounts for the majority of our energy profile (60-70%), with indirect energy in the form of electricity" This ensures the security of the energy supply has adequate energy to sustained business growth and energy security it is one part of achieving efficient electricity supply. DeBeers is also responsible for the water supply the companies relies on water it ensures that the water is kept safe reuse the water can be process or replaced with sea water then can be process or replaced with other reliable resources "The Water Steering Committee ensures the water ensure that our water strategies are aligned with legislative requirements and best practice, in addition to providing leadership on water conservation and demand management.

The safety for the mine workers are very important especially that they are have to work in tight quarters, noisy and dusty environments underground mining is dangerous because the workers take the risk of falling rocks and flooding. There is also marine mining where the duties have to operate in cold sea water and take additional risk.

DeBeers provides their employee with identifying risk regular training and safety meetings to all employees. Safety Risk Management Programs "It incorporates a standard set of tools and methods for operators across the industry to apply. Safety knowledge is shared between companies to raise industry standards as a whole and to achieve consistent approaches that employees moving from one mining company to another recognize and readily adhere to." OSHA Occupational Health and Safety Advisory Service also has a big part in setting safety standards that are mining operations has to follow safety audits are reported to the DeBeers broad via the environment community health and safety committee completing internal assessment.

DeBeers is serious about the ethics practices of the company they believe in honesty and legal manner they also have a policy whistleblower policy. All employees are required to tell when actions is needed and can result in danger to health or safety of the working environment, when a criminal offence including money laundering fraud bribery and corruption. DeBeers

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