America's Changing Appetite
Essay by review • April 14, 2011 • Research Paper • 7,868 Words (32 Pages) • 3,531 Views
CONTENTS
Also Inside
45 Food Assistance Expenditures Increase
in 2001
-- Victor Oliveira
51 ERS Releases New Report, Household Food
Security in the United States, 2000
Consumer-Driven Agriculture
2 America's Changing Appetite: Food
Consumption and Spending to 2020
--Noel Blisard, Biing-Hwan Lin, John Cromartie, and Nicole
Ballenger
10 Population Growth and Demographic Change,
1980-2020
--John Cromartie
13 New Health Information Is Reshaping Food
Choices
--Jayachandran N. Variyam and Elise Golan
19 Changing Consumer Demands Create
Opportunities for U.S. Food System
--David E. Davis and Hayden Stewart
24 Food Product Introductions Continue To Decline
in 2000
--J. Michael Harris
28 Innovation by Food Companies Key to Growth
and Profitability
--Hayden Stewart and Steve Martinez
33 Farm Business Practices Coordinate Production
With Consumer Preferences
--Steve Martinez and David E. Davis
39 U.S. Food Sector Linked to Global Consumers
--Anita Regmi and Greg Pompelli
America's appetite, like its population,
is always changing.
Foods once favored are now rarely
eaten. Foods once only dreamed
about are a reality. Dining out, once
thought to be a luxury, is now common.
The Nation's population is
wealthier, older, more educated,
and more ethnically diverse than
in the past. And these demographic
changes are likely to become more
pronounced in the next 20 years.
Consumers will continue to demand
new food products, new packaging,
more convenience, new delivery
systems, and safer and more nutritious
foods. Consequently, USDA's
Economic Research Service (ERS)
has undertaken an extensive effort
to project how population growth,
an aging population, ethnic diversity,
other demographic trends, and
income growth will affect future
food choices and how the food system
will respond to such changes.
By 2020, the U.S. population
will add between 50 and 80 million
people--all becoming part of the
food system. Based on an increase
of 50 million food customers, U.S.
food expenditures are projected to
rise 26 percent between 2000 and
2020.With food spending already
approaching $800 billion in 2001,
the projected increase will boost
food sales of supermarkets, restaurants,
fast food outlets, and other
retail food establishments by $208
billion.
Increased food spending driven
by population growth is just one
way consumers will shape the future
of the U.S. food system. Our
research is also designed to understand
how shifts in the demographic
profile of the projected U.S. population
in 2020 will affect what people
will eat and how much they
will spend, where people will eat,
and what product characteristics
will command the consumer's food
dollar. These future food choices
will have implications for the organizational
structure of the food industry
and for the economic wellbeing
of farmers, food processors,
retailers, and other participants in
the food production and marketing
system--our concept of "consumerdriven
agriculture."
Models and Assumptions of
Our Analysis
ERS's consumer-driven agriculture
project involved separate but
coordinated econometric modelbased
projections of per capita food
expenditures and per capita demand
for food quantities. The first
step was to estimate the effects of a
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