Unilever

Abstract

This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day, someone somewhere chooses a Unilever product. This paper points out that, at the heart of the corporate purpose, which guides Unilever in its approach to doing business, is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards, (2) utilizing its wealth of knowledge and international expertise to the service of local consumers as a truly multi-local multinational and (3) improving the environmental efficiency of manufacturing operations, products and services to produce the same product with less energy, fewer materials and less waste. The paper relates that Unilever wants to increase their use of the Internet to improve their brand communication marketing and on-line selling and to simplify business-to-business transactions throughout the supply chain. Charts and Illustrations. Table of Contents Preamble About Unilever Introduction Overview of Legal Structure History About Lever Brothers About Margarine Unie Unilever Vietnam Motto and Purpose Motto: To Add Vitality to Life Purpose: To Serve Consumers in a Unique and Effective Way Logo and Products Unilever's New Identity Product Ranges Food Products Savory and Dressings Spreads and Cooking Products Beverages Ice Cream and Frozen Foods Home and Personal Care (HPC) Products In Personal Care In Hair Care In Skin Cleansing In Home Care Facts and Figures of Some Key Brands Knorr Brand Comfort Sunsilk Performance Current Performance Strategy:"Path to Growth" Sales Figure 2nd Quarter, Year 2005 SWOT Analysis Strengths Weaknesses Opportunities Threats Increasing Competition from Other Companies The Core Brands are in a Weak State Restructuring the Organization Spending Much More on Advertising E-Commerce

From the Paper:

"William Hesketh Lever, the son of a shop keeper, started selling 'Sunlight' soap - the world's first packaged, branded laundry soap - to the workers in the North of England in 1884. Five years later he was manufacturing soap at his own factory in 'Port Sunlight' near Liverpool. Fewer than half Lever's employees and their families were housed in the so-called model village he built for them at Port Sunlight. Mr Lever established a reputation