Aids
Essay by review • February 9, 2011 • Essay • 429 Words (2 Pages) • 914 Views
I think our campaign would work because it has a good message and is directed towards college students. "Take One" is a good campaign because mostly all college students are sexually active and our message is if you have unprotected sex just once you are still at high risk of getting aids.
2. The behavioral determinants addressed by our "Take One" campaign are perceived severity. Perceived benefits, self - efficacy, precontemplation, contemplation, risk reduction behavior, commitment, the illusion of vulnerability, sexual arousal can influence risky behavior, relationship development, and group behaviors.
3. The reason only 10% of our target population was affected by out campaign because some of the people that weren't affe3cted were either to stubborn to change their ways or to ignorant to understand our message.
4. The behavioral determinants that were addressed by other groups are perceived susceptibility, perceived severity, perceived benefits, perceived barriers, outcome expectancies, self - efficacy, precontemplation, contemplation, preparation, action, maintenance, risk reduction behavior, subjective norms, intensions, diffusion, opinion leaders, commitment, labeling, enactment, maintenance, the illusion of invulnerability, expected outcomes, ambivalence, positive and negative moods, shame and guilt can provoke risky behaviors, sexual arousals can influence risky behaviors, communication and negotiations, relationship development, group norms, peer pressure, social support, community organization, time and process, self - esteem, intention, self - standards and self - identity.
5. The behavioral determinants that were not addressed by any of the groups that should have been addressed are group meetings, community building, communication channels, social network, stereotyped beliefs about who's at risk/misconception about HIV is spread, fatalism, perceived severity, cultural norms about sexuality and gender roles, interpersonal power dynamics: coercion, sex for drugs, environmental barriers or facilitations, social policies, social inequalities, sense of community, and social capital.
6. I have seen many commercials about AIDS and HIV on TV. But one commercial stood out the most to me it portrayed a teen at a house party walking around then she runs into a black guy that looks healthy and doesn't look like he has AIDS. The
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