Cadbury's World

Unit 3 - Marketing

I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies.

Cadbury's World

Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.

Cadburys full name is Cadbury's trebo bassit.

Cadburys dairy milk was first launched in 1905 and still a market leader today. Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand.

Marketing principles

My strategy will be based upon nine principles of marketing

They are the following:

Anticipating future needs - this is where the company will carry out market research like questionnaires and surveys to find out what the customer wants from the product and what he can expect from. This will mean that I will have a head start on the market and research further into what customer will want in the future.

Creating a good perception of the organisation - this is where the company will try to create a good image because if the image is bad of the company and organisation. People will not buy there products creating special offers would be essential this what drives customer to by the product more.

Satisfying customer needs - they have to make sure that the product that they are offering is what the customer wants and it is to the standard they offer customers will always want more of a product if they feel that they like it and it meets there needs. They can find out if it is fulfilling a customer's need by making them fill out questionnaires and surveys this can then help Cadbury's World plan for the future.

Needs of organisation

Income and profit growth - the organisation needs to make sure that they are making a profit because they are paying a lot of money on advertising and producing the product so that customers are aware of the product. I will need to form some kind of plan to make sure that the product they create does not fail.

Satisfying growth - this is where they would want to make profit and maximise there business if they have shareholders and stakeholders which invest their money into the company in order for the company to becoming a bigger and large as well as a overall better company.

Planning co-ordinating marketing activities - they would have to start distributing their new product out to shops and give free samples away so that the product becomes well known at first and then I would have to find a suitable price that would then go with the product.

Managing change in a marketplace

Analysing the competition - I would have to find out the competitors against Cadburys world, which would be necessary and see what there plans are and how they are going to cope with the new product. Another useful thing that would be good to find out about my rivals would be try to and find out their SWOT plan.

Using new technology - I would some how have to improve Cadburys technology from the sales and profit that is made keeping ahead of my competitors is important and to do that we need technology this would give us the ability to keep in front of our competitors and be a far more faster and advance company. Using a new CAD (Computer Aided Design) and CAM (computer aided Manufactured) system that they can use to design and manufacture my product a lot faster this programme will enable us to create a new package for the product and show a 3D (Three Dimensional) image of what the new product will look like.

Analysing Change - this would involve analysing social, legal, economic, political change there are laws every day being introduce about chocolate and the amount of sugar and fat that is contained in a chocolate. Politicians say that chocolate is bad but see that it does relax people. Analysing social behave maybe slightly more difficult researches say that people only have chocolate when they are depressed

All of these principles will be applied to my making of Cadury's Dips my new product for Cadburys chocolates. These principles in some way will effect my product by price and promotion and ways of advertising due to recently the government have started to ban any unhealthy confectionary products. The advertisement can only be shown after 9:00pm this influences children less therefore I will have a problem selling my product but there are other ways and forms of advertisement that I can use to get my product across to the public and the children.

Initial Ideas

I have many ideas for my new product and how to get the message to the public and ways to market the new product I could bring free samples to a town locally and present free samples to the members of public. This will then give me the feedback on how my product tastes and the price of which I can recommend the product to other customers. I can create questionnaires on the product itself while testing it and get feedback on that I have three choices that I had in mind when I was going to design a new product for Cadbury they where as follows:

Ice Cream

Truffles

Dip

I have chosen to make a new dip because Cadbury do not yet have this product and no other competitor has thought of creating a chocolate Dip. This maybe successful depending if it suits the customers needs.

Primary Research

My primary research is that I am going to create a questionnaire, which I will then ask the members of the public to fill it in and also my family members this will give me results that