Cingular's Blackberry Wireless E-Mail

This advertisement is a pure attention getter. Notice all the two thumbs up for 42 people from every color and every gender, and every age group over 18 (notice there are no children's thumbs) the orange background reflects the colorful image of the two thumbs up of different people in terms of race, color, and attitude (some people are professionally dressed others are casual dressed) but it also reflects the color of Cingular. The first thing that grabbed my attention to this advertisement was "what are these thumbs sharing?" and "what do these people have in common?"

The target market is based on the demographic element of the market segment. The ad targets BlackBerry users from the ages18- 70+ years old from every race, color and gender. With a paragraph explaining the comparative advantage "from Cingular's standpoint" which is supporting the BlackBerry handhelds longer than any other provider in the world, Cingulars is trying to target other BlackBerry users (who get BlackBerry support from other networks) to switch to Cingular wireless because of the experience that Cingular provides to it's clients for a long time, and to prove it the ad has 42 Cingular clients holding their two thumbs up.

I think the ad is very successful because of the great idea behind it. If I want to buy a BlackBerry I want to depend on the best Network that can support my wireless e-mail without any problems. Therefore, I will ask people who use BlackBerry and get their feedbacks on their wireless network providers then I will join the network which gets the best customer satisfaction. The ad shows 42 satisfied customers from different colors and age groups and that's why it'll attract me to be a client for Cingular's BlackBerry wireless e-mail because if it's good for all of these different people, it's good for me.