Elvis: America's King

April 22, 2005

America's King

Elvis Presley may be the single most important figure in American 20th century popular music. Not necessarily the best and certainly not the most consistent. But no one could argue with the fact that he was the musician most responsible for popularizing rock & roll on an international level. Viewed in cold sales figures, his impact was phenomenal. Dozens upon dozens of international smashes from the mid-'50s to the mid-'70s, as well as the steady sales of his catalog and reissues since his death in 1977, may make him the single highest-selling performer in history.

More important from a music lover's perspective, however, are his remarkable artistic achievements. Presley was not the very first white man to sing rhythm & blues; Bill Haley predated him in that regard, and there may have been others as well. Elvis was certainly the first, however, to assertively fuse country and blues music into the style known as rockabilly. While rockabilly arrangements were the foundations of his first (and possibly best) recordings, Presley could not have become a mainstream superstar without a much more varied palette that also incorporated pop, gospel, and even some bits of bluegrass and operatic schmaltz here and there. His 1950s recordings established the basic language of rock & roll; his explosive and sexual stage presence set standards for the music's visual image; his vocals were incredibly powerful and versatile.

Unfortunately, to much of the public, Elvis is more icon than artist. Innumerable bad Hollywood movies, increasingly caricatured records and mannerisms, and a personal life that became steadily more sheltered from real-world concerns (and steadily more bizarre) gave his story a somewhat mythic status. By the time of his death, he'd become more a symbol of gross Americana than of cultural innovation. The continued speculation about his incredible career has sustained interest in his life, and supported a large tourist/entertainment industry, that may last indefinitely, even if the fascination is fueled more by his celebrity than his music.

Born to a poor Mississippi family in the heart of Depression, Elvis had moved to Memphis by his teens, where he absorbed the vibrant melting pot of Southern popular music in the form of blues, country, bluegrass, and gospel. After graduating from high school, he became a truck driver, rarely if ever singing in public. Some 1953 and 1954 demos, recorded at the emerging Sun label in Memphis primarily for Elvis' own pleasure, helped stir interest on the part of Sun owner Sam Phillips. In mid-1954, Phillips, looking for a white singer with a black feel, teamed Presley with guitarist Scotty Moore and bassist Bill Black. Almost by accident, apparently, the trio hit upon a version of an Arthur Crudup blues tune, "That's All Right Mama," that became Elvis' first single.

Elvis' five Sun singles pioneered the blend of R&B and C&W that would characterize rockabilly music. For quite a few scholars, they remain not only Elvis' best singles, but the best rock & roll ever recorded. Claiming that Elvis made blues acceptable for the white market is not the whole picture; the singles usually teamed blues covers with country and pop ones, all made into rock & roll (at this point a term that barely existed) with the pulsing beat, slap-back echo, and Elvis' soaring, frenetic vocals. "That's All Right Mama," "Blue Moon of Kentucky," "Good Rockin' Tonight," "Baby Let's Play House," and "Mystery Train" remain core early rock classics.

The singles sold well in the Memphis area immediately, and by 1955 were starting to sell well to country audiences throughout the South. Presley, Moore, and Black hit the road with a stage show that grew ever wilder and more provocative, Elvis' swiveling hips causing enormous controversy. The last Sun single, "I Forgot to Remember Forget"/"Mystery Train," hit number one on the national country charts in late 1955. Presley was obviously a performer with superstar potential, attracting the interest of bigger labels and Colonel Tom Parker, who became Elvis' manager. In need of capital to expand the Sun label, Sam Phillips sold Presley's contract to RCA in late 1955 for 35,000 dollars; a bargain, when viewed in hindsight, but an astronomical sum at the time.

This is the point where musical historians start to diverge in opinion. For many, the whole of his subsequent work for RCA -- encompassing over 20 years -- was a steady letdown, never recapturing the pure, primal energy that was harnessed so effectively on the handful of Sun singles. Elvis, however, was not a purist. What he wanted, more than anything, was to be successful. To do that, his material needed more of a pop feel; in any case, he'd never exactly been one to disparage the mainstream, naming Dean Martin as one of his chief heroes from the get-go. At RCA, his rockabilly was leavened with enough pop flavor to make all of the charts, not just the country ones.

At the beginning, at least, the results were hardly any tamer than the Sun sessions. "Heartbreak Hotel," his first single, rose to number one and, aided by some national television appearances, helped make Elvis an instant superstar. "I Want You, I Need You, I Love You" was a number one follow-up; the double-sided monster "Hound Dog"/"Don't Be Cruel" was one of the biggest-selling singles the industry had ever experienced up to that point. Albums and singles were chart toppers not just in the U.S., but throughout the world. The 1956 RCA recordings, a bit less rootsy in orientation than his previous work, were still often magnificent, rating among the best and most influential recordings of early rock & roll.

Elvis' aspirations were too big to be limited to records and live appearances. By late 1956, his first Hollywood movie, Love Me Tender, had been released; other big screen appearances would follow in the next few years, Jailhouse Rock being the best. The hits continued without skipping a beat, several of them ("Jailhouse Rock," "All Shook Up," "Too Much") excellent, and often benefiting from the efforts of top early rock songwriter Otis Blackwell, as well as the emerging team of Jerry Leiber-Mike Stoller. The Jordanaires added both pop and gospel elements with their smooth backup vocals.

Yet worrisome signs were creeping in. The Dean Martin influence began rearing his head in smoky, sentimental ballads such as "Loving You"; the vocal swoops became more exaggerated and stereotypical,