Fast 'n Fresh Premium Ice Cream Parlor - Business Plan
Essay by review • September 23, 2010 • Business Plan • 1,090 Words (5 Pages) • 2,155 Views
Fast 'n Fresh Premium Ice Cream Parlor
858 Success Avenue
Jacksonville, FL 32211
904-555-1212(T)- 904-555-1211(F)
Fast 'n Fresh
Ice
Cream
"Fast 'n Fresh- - good for you!"
Prepared By
Daniel Beese
Submitted To:
Jacksonville National Bank
2461 Money avenue
Jacksonville, FL 32224
Statement of Purpose
The purpose of this business plan is to support a request for a 75,000
five-year bank loan to purchase equipment and inventory as part of the
financing for a start-up sole proprietorship, Fast 'n Fresh Premiun Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located
in leased space at 858 Success Ave in the new Riverside Faire shopping
center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00
in initial equity.
The business will serve healthy and premium ice cream, yogurt,
sandwiches, and nonalcholic beverages to the generally upscale target market
of Riverside Faire. Based on the financial and competitive
analysis presented
in this plan, Fast 'n Fresh Premium Ice Cream Parlor will be sucessful.
It is anticipated that Fast 'n Fresh Premium Ice Cream Parlor will
become established in Jacksonville, FL within two years and will become
known throughout the North Florida area within five years with the potential
of multiple locations. The Fast 'n Fresh Premium Ice Cream Parlor's distinct
logo, it's reputation for fast service and only the freshest ingredients, plus it's
slogan, "Fast 'n Fresh- good for you!" will provide a distinctive competitive
edge.
The owner, Daniel W. Beese, has founded three highly successful food
service businesses in the North Florida area. The owner holds an
undergraduate degree and a MBA from the University of Florida.
The Business Description
Fast 'n Fresh Premium Ice Cream Parlor will be a start-up ice cream
parlor located in leased space at 858 Success Ave in the new Riverside Faire
shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken
on this location. The estimated opening day is April 2002.
Daniel W. Beese will own the business as a sole proprietorship. Each
of the business owned by Daniel W. Beese has broken even after only six
months and was sold for a minimum of three times the owners investment.
Fast 'n Frsh Ice Cream Parlor will be an upscale restaurant selling premium
ice cream, yogurt, sandwiches, and hot and cold alcoholic beverages.
Initially, subcontracters, owned by Daniel W. Beese will supply the
sanwiches and ice cream, prepared to very high standards. As the business
develops, sandwich preparation
and eventually ice cream preparation
wil be
moved in house.
Fast 'n Fresh Premium IceCream Parlor will be successful because it is
based on solid market research, demonstrating that there is a demand for an
ice cram shop selling premium products. It will be located in the most
desirable retail space in Jacksonville, FL, and the owner has a track record of
proven success.
Product and Service
At Fresh 'n Fresh Ice Cream the owner Daniel W. Beese does not only
sell ice cream and sandwiches, he sells convience, cleanliness, polite clerks
and the best customer service in Jacksonville, FL. Fast 'n Fresh Ice Cream
Parlor's is unlike anyonelse. They use only the finest ingredients available.
All of their 5 homemade flavors are all unique flavors. The five flavors are
Vanilla, Chocalte, Butter Pecan, Strawberry, Neapolitan including sugar and
waffle cones. Fast 'n Fresh Ice Cream Parlor can't compete on every part of
the ice cream business; they hope to dominate one part of the market by using
better products then everyone else.
Market
Market analysis is favorlable toward the ice cream business in
Jacksonville, FL. According to Business Facts, the overall ice cream market
is expected to grow by a total of 25% between 1998 and 2003. Ice Cream is
a popular indulgence, and people will spend money for such a treat.
...
...