L'oreal

Introduction

L'Oreal is the world's leading general cosmetics company with a portfolio that contains many of the world's biggest beauty products. More than 80% of group sales are generated outside France, with operations in every major territory. L'Oreal is the world's number one cosmetics company; present in 140 countries with sales in 2004 of 14.2 billion L'Oreal is the only cosmetics group that is present in every distribution

In 1907 Eugene Schueller, a young French chemist, developed an innovative hair-color formula. He called this new, perfectly safe hair dye "Aureole". With that, the history of L'Oreal began, Eugene Schueller formulated and manufactured his own products, which he then sold to Parisian Hairdressers. From its beginnings, the L'Oreal group has developed activities in the field of cosmetics, and is the world leader in the cosmetics industry. This group is also active in luxury goods and in the dermatological and pharmaceutical fields. L'Oreal Paris offers a complete range of products for women, men... even children! Hair color, hair care and styling products, makeup and skincare are the specialties of this world-renowned-and world-respected-brand. L'Oreal Paris mission: to constantly innovate and offer the greatest number of consumers the most effective products on the mass market. Its signature trademark: Because You're Worth It! In the world of beauty, L'Oreal Paris has no equal. Synonymous with avant-garde technologies, proactive anticipation of consumer needs and a passion for beauty in all its forms, the L'Oreal Paris brand is now present in over 120 countries. Its major strengthen questionably the key to its success, and to which very significant resources are devoted is research.

Brand Inventory

L'Oreal Paris product's categories and brand names

 Hair care: Colored or highlighted hair, normal hair, dry or rebellious hair, dry, damaged or brittle hair, depleted mature hair, fine, flat volume less hair, anti-dandruff, L'Oreal for men, L'Oreal kids, Elvive stylist mousse.

 Skincare: products are suggested for different age segments: Age segments: from age 15 - continuously purity; from age 20 active hydration; from age 30 1st anti-aging; from age 35 corrective anti-aging; from age 40 intensive anti aging (wrinkles); from age 50 mature skin program. Different needs segments: Solar expertise; Body expertise; Sublime expertise; Refinish professional treatment; Renoviste - refinish products. Gender segments: Men expert.

 Hair color: Color expertise, Excellence crиme, Preference, Color pulse, Casting, Perfect blond, Feria.

 Hair styling: Studio line, Elnett, Elvive styliste mousse, Party proof, Studio Line Special FX.

 Cosmetics: Face (foundation, powder, blusher), Eyes (mascara, eye shadow), Lips (Long-lasting lip color, moisturizing lip color, glossy lip color, lip liner,), Nails (long-lasting, quick dry).

Logos

L'Oreal Paris logo is easily recognized and worldwide known, that is intensively used on the branded products.

Characters

It is hard to exclude L'Oreal spokes models (spokespersons) celebrities, because usually a spokesperson represents the brand, but not the product - or a group of products. The most well- known are these:

 Laetitia Casta: as a worldwide spokes model for L'Oreal Paris Color Cosmetics. Laetitia Casta is the face of Glam Shine and Color Riche Lip Colors, as well as Jet-Set nail varnish Blush Dйlicieux and Ideal Balance foundation. Laetitia also represents the Sublime Bronze self-tanning range, Casting hair color and Elnett hairspray

 Dayle Haddon: since 1995 Dayle's beauty and charisma have been associated with L'Oreal Paris Plenitude Age Perfect, the skincare range for mature women.

 Natalie Imburglia: blessed with head - turning looks, Natalie currently represents visible results daily skin moisturizer and Intesifique lash by lash intensifying mascara.

 Mila Jojovic: Incredibly versatile, Mila is a constant source of inspiration for L'Oreal Paris. As a spokes model for L'Oreal Paris Color Cosmetics, she is the face of Translucide and Air Wear foundations, Lash Architect and Longitude mascaras, Color Riche and Invincible lip colors, Color Appeal eye shadow and Jet-Set nail varnish. Mila also represents the Fйria Color and Fйria Color Booster hair colors

 Beyonce Knowles: currently lend her beauty, vibrant personality and unique style to L'Oreal range of Feria Color Booster hair coloring shades.

 Virginie represents L'Oreal Plйnitude Hydrafresh, the skincare range for young women in their late teens and twenties. She also brings her beauty to Color Riche lipstick and to the Elvive Citrus-CR hair care range. Through her quiet self-confidence, her sensitivity and natural charm, she speaks for women just like her. She is the symbol of a whole generation.

 Noйmie Lenoir: Noйmie currently represents Air Wear foundation for L'Orйal Paris Colour Cosmetics as well as the Open Color hair colour range.

 Andie McDowell: With her flawless complexion and dazzling smile, Andie is currently the face of the Revitalift skincare range, as well as representing Visible Lift foundation for L'Orйal Paris Colour Cosmetics, and Excellence Crиme hair color.

 Claudia Schiffer: Claudia's fame and undeniable beauty make her an ideal spokeswoman for L'Oreal Paris Color Cosmetics, currently representing Color Riche lipstick. Her magnificent blonde hair also makes her the perfect spokeswoman for Elnett hairspray and the Elvive Anti-Breakage Nutritive hair care range.

Packaging

L'Oreal Paris has been named 'Packager of the Year' for 2003 by CPC Packaging an American trade journal for the cosmetics and personal care industry. The award underlines the Group's