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Last update: June 20, 2015
  • Gellette Case Analysis

    Gellette Case Analysis

    From Boston to Bangkok, Johannesburg to Mexico City to Berlin, the modern traveler encounters a Gillette product portfolio far broader, and a worldwide presence far stronger, than any envisioned by the Company's founder. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. In the more than 100 years since the Company was founded, Gillette has gained, held

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    Essay Length: 1,940 Words / 8 Pages
    Submitted: December 31, 2010
  • Sybil Dorsett's Case

    Sybil Dorsett's Case

    1. What is your diagnosis? Cite behaviors for support. Sybil Dorsett's case is one of the most celebrated in the field of Psychology. In the first part of the film, we can see that Sybil is like just any normal human being -- has a job and interacts with people just like everyone else. Then the scene wherein a screeching sound is made by the playground swing come in and we are now presented with

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    Essay Length: 1,297 Words / 6 Pages
    Submitted: December 31, 2010
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 6,450 Words / 26 Pages
    Submitted: December 31, 2010
  • Aqualisa Case Analysis

    Aqualisa Case Analysis

    Aqualisa Case Analysis Nature of the Situation Aqualisa, a U.K. shower manufacturer is having trouble selling their newly developed, technologically innovated Quartz shower product. The Quartz model addresses most, if not all, of the problems regarding U.K. showers. Aqualisa has not only improved the important issues of water pressure and temperature with their Quartz model, but they have also improved upon cosmetics, ease of use, and product quality. The Quartz is also easy to install

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    Essay Length: 1,420 Words / 6 Pages
    Submitted: January 1, 2011
  • Challenger Case Study

    Challenger Case Study

    This paper examines the different areas of Organizational Behavior that went wrong with the challenger case. It will touch down on how the type organizational culture at NASA contributed to the disaster, how the organizational structures and communication patterns contributed to flawed decision making and the role that leadership also played in the disaster. Also, the paper will cover how ethics apply to the case, and the many different ethical levels that can be discussed

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    Essay Length: 5,063 Words / 21 Pages
    Submitted: January 2, 2011
  • Kmart - Bankruptcy Protection Case

    Kmart - Bankruptcy Protection Case

    On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection becoming the largest retailer ever to do so in U.S. history. Most industry analysts attributed the immediate cause of the company's bankruptcy filing to a dull holiday season and stiff competition from WalMart and Target as the chain's more fundamental problem. But competition wasn't the root cause of Kmart's consistently poor performance. The real reason for Kmart's poor performance is that Kmart never had

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    Essay Length: 1,649 Words / 7 Pages
    Submitted: January 3, 2011
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study Chris had just been promoted as an Executive Assistant for Pat the CEO, Chief Executive Officer, of Faith Community Hospital. Pat had given Chris her very first assignment on her first day of work as an executive assistant and that was to gather information so that Pat can present the issues to the board of directors. Faith Hospital is faced with issues that needed attention and the board of directors must

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    Essay Length: 1,794 Words / 8 Pages
    Submitted: January 4, 2011
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta, but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product, a successful brand image, fun advertising, creative marketing, variety of products and most important a thriving future. They have been

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    Essay Length: 412 Words / 2 Pages
    Submitted: January 5, 2011
  • Tivo Case

    Tivo Case

    In the TiVo case, Brodie Keast, TiVo's vice president of marketing and sales is trying to ensure a positive consumption of his relatively new product, the TiVo. TiVo's marketing team intended to get the idea of TiVo across through catchy communications campaign, with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. TiVo was founded by two men who left Silicon Graphics, a leading provider of 3D graphics

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    Essay Length: 2,365 Words / 10 Pages
    Submitted: January 5, 2011
  • A Case Study on Krispy Kreme Donuts

    A Case Study on Krispy Kreme Donuts

    CASE FORMAT KRISPY KREME DOUGHNUTS, INC. --- 2004 1. Title Page a. Case title b. Group Members c. Class schedule d. Term and school year e. Date submitted 2. Content a. 1-page Case Summary b. Proposed Vision and Mission Statement for KKD c. External Audit --- EFE Matrix d. Competitors Analysis --- CPM e. Financial Ratio Analyses f. Internal Audit --- IFE Matrix aveA Case Study on Krispy Kreme Doughnuts, Inc A Case Study on

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    Essay Length: 2,290 Words / 10 Pages
    Submitted: January 5, 2011
  • Gm Saturn Case Study

    Gm Saturn Case Study

    GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS - Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum, and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger, male)  How (whether) to penetrate foreign market Key findings: Environmental/General  Saturn developed by

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    Essay Length: 676 Words / 3 Pages
    Submitted: January 8, 2011
  • Marketing : The Euro Disney Case

    Marketing : The Euro Disney Case

    1. The main area of Euro Disney's business is amusement theme parks, based on Disney characters and movies. Euro Disney offers a 4,800 acre amusement park near Paris in which visitors can discover different zones related to different themes : Adventureland, Frontierland, Fanatasyland, Mainstreet-USA, Sleeping Beauty Castle. 2. Other related businesses are derived from Euro Disney's main activity. For example, there are six theme hotels outside the park. Furthermore, food and souvenirs are sold within

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    Essay Length: 415 Words / 2 Pages
    Submitted: January 9, 2011
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world

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    Essay Length: 999 Words / 4 Pages
    Submitted: January 10, 2011
  • Nike Case Study

    Nike Case Study

    Nike When I went through my closet I found an old pair of Nike sneakers that I have had for probably 4 years now. On the tag inside the tongue of the shoe was the phrase made in China. As I kept rummaging through the closet I found a couple more pairs of shoes, a sweatshirt, and 2 hats, all Nike brand. They were all made in either China or Vietnam. I then made a

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    Essay Length: 943 Words / 4 Pages
    Submitted: January 11, 2011
  • Boeing/airbus Case Study

    Boeing/airbus Case Study

    Memorandum To: The Boeing Company, Board of Directors From: Consultant Date: October 3, 2005 Re: Options and Recommendations in Response to Airbus We have recently discussed Airbus's effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation, address the challenges facing Boeing, provide options available to Boeing, and recommend actions to be taken. I will provide an

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    Essay Length: 2,219 Words / 9 Pages
    Submitted: January 11, 2011
  • Scientific Method Case Study: Resolving a Lawn Problem

    Scientific Method Case Study: Resolving a Lawn Problem

    RUNNING HEAD: SCIENTIFIC METHOD CASE STUDY Scientific Method Case Study: Resolving a Lawn Problem Sharon Webster University of Phoenix September 11, 2006 SCI/256 Instructor: Harish Rekapally, MS Scientific Method Case Study: Resolving a Lawn Problem Introduction The scenario for this case study is that you notice that the grass around my house is brown, short, and dead. The grass around my neighbor's house is green, tall, and alive. Utilizing my understanding of the Scientific Method,

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    Essay Length: 1,698 Words / 7 Pages
    Submitted: January 13, 2011
  • My Diary on Tom Robinson's Case

    My Diary on Tom Robinson's Case

    Now that I am looking back on Tom Robinson's court case, I have seen what my decision has done to my family and I have heard what my friends and neighbors have to say about the ordeal. If I could go back in time, I would still make the decision to defend Tom Robinson. This decision is backed by many reasons of logic and my morals. Many decisions people make are decided on what

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    Essay Length: 753 Words / 4 Pages
    Submitted: January 16, 2011
  • Nursing Case Study

    Nursing Case Study

    Impaired Gas Exchange r/t Behaviors: Oxygen Saturation that falls as low as 91% on room air at rest and after exertion After two to three minutes on Nasal Cannula of 2 Liters, Oxygern Saturation rises to 97 or 98% Pt is out of breath and physically tired after getting up to the bathroom and shower Rhonchi auscultated in the right middle and lower lobes Desired Outcomes: The patient's oxygen saturation will be kept above 96%

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    Essay Length: 646 Words / 3 Pages
    Submitted: January 16, 2011
  • Get Smart Case Solution

    Get Smart Case Solution

    GET SMART CASE SOLUTION RIDING THE MARKETING INFORMATION WAVE REALIZE YOUR CUSTOMER'S FULL PROFIT POTENTIAL 1. What challenges do retailers face in implementing a relationship marketing strategy? ( RIDING THE MARKETING INFORMATION WAVE ) Ans. Relationship marketing is based on creating a mutually beneficial exchange between business partners. This often requires personal communication with the customer. The essence of relationship marketing is to understand customers' needs and develop a plan that surrounds those needs to

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    Essay Length: 637 Words / 3 Pages
    Submitted: January 16, 2011
  • Global Pecuniary Emulation: A Case Against Americanization

    Global Pecuniary Emulation: A Case Against Americanization

    Global Pecuniary Emulation: A Case Against Americanization International affairs, globalization, and economics literature often speaks of a concept of "Americanization." By this the authors generally attempt to portray that globalization in the 21st century has consistently been an example of the rest of the world adopting American culture instead of a true global exchange between all nations. Often, the advocates of this position view the perpetrators of Americanization as multinational corporations, the United States

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    Essay Length: 1,734 Words / 7 Pages
    Submitted: January 26, 2011
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Company Background Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980's, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. "There store did not offer fresh-brewed coffee sold by the cup, but

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    Essay Length: 3,011 Words / 13 Pages
    Submitted: February 2, 2011
  • Case Study Analysis

    Case Study Analysis

    INTRODUCTION Must students who increasingly depend on electronic technologies such as e-mail become more isolated, as some have claimed and many fear? Or what is the potential for computer-mediated communication (CMC) to complement and extend other forms of interaction and become a tool for building, rather than destroying, social relations? How is CMC used similarly and differently when participants actually live together in a face-to-face (f2f) community, instead of only communicating at a distance? These

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    Essay Length: 1,177 Words / 5 Pages
    Submitted: February 2, 2011
  • Business Law Court Case

    Business Law Court Case

    Court Case I went to the small claims court in Middletown on October 24, 2005. The case that I heard was case # SCAM-108884, Anesthesiologists of Middletown vs. Barrett. The plaintiff in this case was the Anesthesiologists of Middletown which were suing for payment of contract. The total that they were suing for, $465.00 was for the payment of the services they had provided which was $430.00, and for the $35.00 entry fee into court.

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    Essay Length: 620 Words / 3 Pages
    Submitted: February 3, 2011
  • Mitsubishi Japan Employment Discrimination Case

    Mitsubishi Japan Employment Discrimination Case

    Background Recruitment Workplace Discrimination Lawsuit Media Response Defense Leave End Interpretation Conclusion Racial Discrimination?Japanese Interview Mitsubishi Japan Employment Discrimination Case Hi, I had the misfortune of working for Mitsubishi Electric in Japan, a few years ago. This is my story of a rare employment-related racial discrimination lawsuit I filed against them in their home country. This story is somewhat different. Media's version of it (below) will let you know some facts regarding this case and

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    Essay Length: 2,318 Words / 10 Pages
    Submitted: February 3, 2011
  • Tropicana Juice Case Study

    Tropicana Juice Case Study

    Which Is the Best Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice

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    Essay Length: 3,061 Words / 13 Pages
    Submitted: February 3, 2011

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