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Last update: June 25, 2015
  • Martha Stewart Case

    Martha Stewart Case

    Martha Stewart Case As the whole world knows by now, Martha Stewart was found guilty of conspiracy, obstruction of justice, and making false statements to the government in connection with the sale of her ImClone Systems stock. She says she sold the stock because the price went below $60, as previously arranged with her then-Merrill Lynch stockbroker and co-defendant Peter Bacanovic. The government says she sold it because she was illegitimately tipped off that ImClone

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    Essay Length: 844 Words / 4 Pages
    Submitted: May 6, 2011
  • Pepsico Case Study

    Pepsico Case Study

    PepsiCo "We aspire to make PepsiCo the world's premier consumer Products Company, focused on convenient foods and beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, business partners and communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity (PepsiCo Mission Statement, 2006)". And very rightly so, they have been able to

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    Essay Length: 934 Words / 4 Pages
    Submitted: May 9, 2011
  • Zara Case Study

    Zara Case Study

    Executive Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain's richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of Ð'Ђ3,250 million. Inditex's headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti,

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: May 15, 2011
  • Baldwin Bicycle Case

    Baldwin Bicycle Case

    Q1. What is the "relevant" cost of manufacturing a Challenger bike? Q4. Can you estimate the incremental return on investment for the Challenger deal? It is difficult to estimate the incremental return on investment for the Challenger deal due to insufficient information. It would be difficult to predict return due to the uncertainty of customer retention with the implementation of this deal. Q5. What are the major cash flow implications of the Challenger deal? Cash

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    Essay Length: 723 Words / 3 Pages
    Submitted: May 15, 2011
  • Cisco Case

    Cisco Case

    CASE QUESTIONS - CISCO 1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival? Prior to his arrival, CISCO had a decentralized approach to IT spending. Independent business groups were making decisions in fuctional silos. Each group their own funds for IT, therefore, redundant applications such as CRM systems were created. This was a global issue as well as a localized issue. The Cisco philosophy regarding

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    Essay Length: 992 Words / 4 Pages
    Submitted: May 15, 2011
  • Retailco. Inc., Case Study

    Retailco. Inc., Case Study

    Introduction 3 Situation Analysis 3 Problem Statement 6 Alternatives & Evaluations 7 Recommendations 9 References 10 Introduction Rick Wang, the managing director of RetailCo. Inc., the master franchisee for the Athlete's Foot in China, was an American born Chinese, who began his career as an account director at Lintas, an international advertising agency. In 1992, he moved to Shanghai where he became the Vice President of marketing for Shanghai Fuller Foods Ltd. By 1997, Shanghai

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    Essay Length: 2,409 Words / 10 Pages
    Submitted: May 15, 2011
  • Mead Paper - Case Study

    Mead Paper - Case Study

    Pollution Prevention in Enforcement Mead Paper - Case Study August, 1998 The Mead Corporation in Chillicothe, Ohio used a P2 SEP (pollution prevention supplemental environmental project) to settle an enforcement action with Ohio EPA. The project involved replacing 36 solvent-based degreasers with 17 aqueous parts washers, resulting in: elimination of 34 tons per year of volatile organic compound (VOC) emissions elimination of over 33,000 lbs. of hazardous waste reduction in worker exposure to solvents

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    Essay Length: 1,728 Words / 7 Pages
    Submitted: May 16, 2011
  • Coca-Cola Case

    Coca-Cola Case

    Coca-Cola is a type of carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company, which is often referred to as Coca-Cola or Coke. "Coke is the world's most recognizable brand". Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke

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    Essay Length: 420 Words / 2 Pages
    Submitted: May 17, 2011
  • J&b Case Analysis

    J&b Case Analysis

    J&B Case Analysis The May 16, 2000 Harvard Business case describes how J&B Scotch has suffered from sluggish sales since the 1970's. Once the best selling whisky in its class, J&B was now losing share and volume in a declining category. The author, Grant McCracken, goes on to say that the long term prospect is grim. Something needed to happen to boost sales for this once thriving brand. The article introduces you to Michael Stoner,

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    Essay Length: 930 Words / 4 Pages
    Submitted: May 17, 2011
  • Marketing Case Study

    Marketing Case Study

    Burton Snowboards: Building a Sport California State University, Los Angeles Principals of Marketing: MKT 500 Dr. Iksuk Kim Fall Quarter 2007 Arredondo, Belen Enriquez-Marquez, Martin Fuentes, William Hung, Sheng - Hsiung Wei, Dan 1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining  Alpine Skiers 1993 10.6 million 4.6% USA  Alpine Skiers 2003 6.3 million 2.6% USA Demographics * 80% participants were under 24 years old, median age 15.7 years,

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    Essay Length: 334 Words / 2 Pages
    Submitted: May 18, 2011
  • Home Depot Case - Leadership

    Home Depot Case - Leadership

    Donovan's description of the behavior of leaders is not very accurate. I think his ideas that leaders inspire achievement, have integrity, and build good relationships are good descriptions of an ideal leader. However, I think some of the traits that he mentions are not good descriptions of a leader, including delivering results, acting strategically, driving excellence, and excelling in customer service. I think these traits are more ideal for a manager to possess. Home Depot

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    Essay Length: 710 Words / 3 Pages
    Submitted: May 19, 2011
  • Cialis Case

    Cialis Case

    Product team Cialis : Getting ready to Market * oÑž TableoÑŠ ExhibitАÑ" Ð"ҐА» Ð'ÑŒÐ'¶ * 2002Ñ-в Ð"К, CialisАÐ-- Executive director and global product team leader АО Mark BarbatoÒ'Ð' ViagraoÐŽ Ñ'®Ò'Ñ...*О АЪÑ'®ÐÐ²ÐÑ" Ñ-ІјÑ" â„-Я±Ð² Ñ"ОАь Ð"ÐŽ*б Ð...Ð"АеÑ--ÐŽ Ñ*ÐoÐ--o Ð--ПÑ-ЄÑ'¦ *Ð Ð"ЄÐ--ШÑ*Я Ð--ПÒ'Ð' â„-«oÐ*Ñ--о АУâ„-«Ñ--ÐŽ Ð'чÑ'йÐ--ЯАÐ...А» Ñ*ЛÑ*ТÐ...АÒ'ПÒ'Щ. ViagraÒ'Ð' 3Ñ-в Ñ--¬Ñ˜Ð£ Ñ'рИÑ'»Ð*АО PfizerÑ--ÐŽ Ñ'Ð*Ñ-в 10Ñ*п Ò'Ю*ЇÑ'¦ â„-ÑŠÑ*оÒ'Щ Ð'ЦÑ*ъА» »Ð£Ñ'Ñ' Ñ*Ð-Ò'П¶Ñƒ АМ јј»Ñƒ Ò'ЩÑ'Ґ Ñ*о¶Ð† Ñ*ÐoÐ--oÑ"Ñ'Ò'Щµµ Ñ-фАÑ" Ñ"к*ЈµÐµ АОÐ'цµµÑ'¦ Ð...ЙÑ*о Ð'ЦÑ*ÑŠÐ...АÒ'ПÒ'Щ. ViagraАÐ-- Ñ*цÐ"»Ñ-­ јÑ"oшÑ--ÐŽµµ Ñ"Т±Ñ'Ð--Пoн BarbatoÑ--Н ±Ð§ÐÐ-- Ð-ААÑ" Cialis(ИÑ--*Ð'А»

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    Essay Length: 2,519 Words / 11 Pages
    Submitted: May 20, 2011
  • Relaxing Hands Spa of Central Florida - a Case Study

    Relaxing Hands Spa of Central Florida - a Case Study

    I. Table of Contents I. Table of Contents 2 II. Overview 3 III. General Company Description 4 IV. Products and Services 5 V. Marketing Plan 6 VI. The Competition 12 VII. Use and Effect of Fianance 16 VIII Startup Cost Analysis .................................................................................17 IX. Appendices 20 II. Overview Relaxing Hands of Central Florida is a professional, full service massage establishment located in Lake Mary, Florida. Our services include full-body, on-site chair, and therapeutic massages. We provide

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    Essay Length: 4,681 Words / 19 Pages
    Submitted: May 20, 2011
  • Amazon.Com Case

    Amazon.Com Case

    Founded in Seattle, Washington by Jeff Bezos in 1994, Amazon.com became one of the first major companies in the retail industry to sell goods over the internet. Amazon.com began as an online bookstore but quickly diversified its sales inventory by adding music products, toys, electronic software and many more lines of trade to the business. Amazon.com made its first public offering on May 15, 1997 making trades available on the NASDAQ stock exchange with the

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    Essay Length: 644 Words / 3 Pages
    Submitted: May 24, 2011
  • First Investments Case

    First Investments Case

    To: Head of Investment Analysis Re: Basic Industries Analysis With the exception of the strike years of 1989 and 1990, Basic Industries (BI) has maintained steady EPS growth since 1985. However, from 1993 to 1994, ROA and ROCE both dropped from 8.55% to 8.41% and 17.35% to 16.42% respectively. Dissecting ROA further, the fall comes from a reduced profit margin which appears to be from higher material costs. Breaking down the ROCE confirms the rise

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    Essay Length: 400 Words / 2 Pages
    Submitted: May 25, 2011
  • Fannie Mae Case

    Fannie Mae Case

    Fannie Mae case. Federal regulators noted a growing string of high profile scandals at major U.S. corporations in recent years. The number of fraud cases investigated by the Securities and Exchange Commission jumped 41 percent in the last three years (112 cases in 2001 compare to 79 cases investigated in 1998), resulting in tens of millions of dollars in fines to settle the charges. I have decided to take a closer look at Fannie May.

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: May 25, 2011
  • Case Study: Ebay

    Case Study: Ebay

    Introduction/Summary eBay is synonymous with internet commerce. The website offers no product, only an e-commerce platform that aligns buyers and sellers. eBay gains it revenue by charging a fee to the seller to post a product, sell the product and merchant fees for the product (if the buyer chooses to use the PayPal option). eBay is based out of San Jose, California and half of their users are outside of the United States. Per the

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    Essay Length: 720 Words / 3 Pages
    Submitted: May 26, 2011
  • Case Study Proton Automobiles

    Case Study Proton Automobiles

    The auto industry in Malaysia is closely linked to the history of Perusahaan Otomobil Nasional Bhd (PROTON). PROTON was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and-other components. Some researchers like, Sim (1979) and Keat and Li (1998) pointed out obstacles to production efficiency in local motor vehicle assembly operations and also in the marketing of automobiles in Malaysia. This includes diseconomy of

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    Essay Length: 411 Words / 2 Pages
    Submitted: May 26, 2011
  • Zara Case Memo

    Zara Case Memo

    To: Zara Management From: Subject: Zara's US Expansion Date: 2001 Background Following is an analysis of Zara's current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara's expansion strategy thus far has been quite successful; however, with every new store opened, its ability to maintain an efficient centralized production system and a strong, unique culture will be diminished. Analysis Let us first consider Zara's main competitive

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    Essay Length: 987 Words / 4 Pages
    Submitted: May 27, 2011
  • Avon Case Study

    Avon Case Study

    Geographic Segment According to the case study, Avon is located in different areas around the United States as well as in Europe and South America. It caters to both urban and rural regions. Demographic Segment Avon is directed primarily towards women whose ages range from 25-50 years and have average to below-average incomes. They may either be single, married, or with or without children and may or may not be employed. Avon also targets variety

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    Essay Length: 1,576 Words / 7 Pages
    Submitted: May 27, 2011
  • V Abrams Case

    V Abrams Case

    At the conclusion of the noncompeting negotiations, Vanessa Abrams said "I ended up giving in "Do you agree? Vanessa gave herself no choice put to end up with the outcome that was achieved due to her lack of negotiating skills. She did give in from her original terms however as discussed below these were an unrealistic benchmark to begin with and not inline with overall corporate policy. Vanessa Abrams was a successful and relatively happy

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    Essay Length: 2,244 Words / 9 Pages
    Submitted: May 28, 2011
  • Case Study: Samsung Electronics

    Case Study: Samsung Electronics

    Case Study: Samsung Electronics [Md. Shafique Ahmed, MBA Program, North South University, Dhaka, Bangladesh] Abstract Samsung Electronics is one of the world giants in the business of electronic appliances such as memory chips, system-LSI and LCDs as well as A/V, computers, telecommunication devices, home appliances and other stand-alone products into a total solution of digital convergence era. The cases study has briefly focused on SamsungÐŽ¦s performance and challenges faced by them in the consumer electronics

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    Essay Length: 3,271 Words / 14 Pages
    Submitted: May 28, 2011
  • Boeing Case Study

    Boeing Case Study

    Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined, with capabilities in rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. It is supplying to customers in 145 countries around the world, and also are the number one U.S. exporter in terms of sales. The corporate headquarters are located in Chicago. The company is a publicaly traded corporation that is

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: May 29, 2011
  • Dave Shorter Case

    Dave Shorter Case

    Introduction Dave Shorter is a partner within the New Enterprise Group and also serves as Practice Director for the Canadian based accounting firm, a division of industry giant James-Williams International. Dave has been working with and managing Bob Chen. Bob has been with the firm for a few years, passed his certification on the first attempt, and desires a career in the tax division of the industry. Bob makes several requests that he be transferred

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    Essay Length: 297 Words / 2 Pages
    Submitted: May 30, 2011
  • Ebay Company Case

    Ebay Company Case

    We realize that EBay has been very successful business. In comparison to other online auctions EBay is the most used auction site. We have looked at other online auctions such as ubid.com, onlineauction.com and webidz.com and in comparison to EBay they offer much of the same services that your company offers. They however do not offer the same amount of name brand security that your company offers. However this could change in the future and

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    Essay Length: 1,765 Words / 8 Pages
    Submitted: May 31, 2011