Advertising Campaign

Objectives:

As we know, the objective of Gateau PLC patisserie chain - sale of high-quality food and drinks, cooked individually with use of ingredients of the best quality. Gateau PLC exerts every effort to offer wonderful, tasty and, perhaps, the best food. The main accent in your patisserie chain is quality.

The achievement of high quality of your products only possible under accurate observation of whole process's technology - from purchase of equipment, organization of patisserie's work, to staff's skill in cooking. Little deviation from the technology leads to inescapable fall of the quality.

Customers' comments and franchising offers allows you to say that you offer excellent products, which agree international standards.

But we think that besides qualitative products you company should accent on teaching staff not only how to cook the best food but teaching them to be attentive, polite and communicable. Your staff should be well known for its kindness, competence and virtuosity.

Target:

We want to say that, technology of patisserie work and most up-to-date equipment allows you to organize outlet and to offer your high-qualitative products not only in stationary conditions but also in the places where demand for the product is high and conditions for snack bars are low:

§ In museums and exhibitions;

§ In hotels and business centers;

§ In airports and railroad stations;

§ In supermarkets and molls;

§ Everywhere, where you can find empty 10-12 square feet and electricity.

We want to offer you to orient your supply to those places.

Media:

Actually we are not yet ready with TV commercial but want to offer nice print advertisement. Here we designed motto and slogan for you patisseries.

Even in such conditions we keep:

§ our special features, which are unrepeatable design comfortable and kind atmosphere;

§ motto: "Cleanness,