Analysing Coca Cola Advert

Always Coca Cola

Coca cola has always fascinated its customers by their brilliant advertisements. Leaflets, T.V ads, and billboards are different kinds of advertisements that Coca Cola Company use to promote their products. Coca cola had carried on a sophisticated plan that made the company thrive for more than 100 years. The company was founded in 1886, and currently its income is greatly more than most developing countries as mentioned by Pendergast. in For God, Country, and Coca-Cola. The artistic design, popular celebrities, respectable charities, sports sponsorships and well written slogans, all combined to make Coca cola's advertisements successful.

The shape and colors of the Coca cola is eye catching. The bright colors used grasp ones attention. The red color of the can along with the white wave underneath the "Coca cola" word creates a vivid image in ones mind. "The wave shape (known as the dynamic ribbon device) present on all Coca cola cans throughout the world derives from the contour of the original Coca cola bottles" (Coca-Cola1). Coca cola bottles are 'trademarked', their shape is designed in order to be recognized world wide. The red background with the celebrity's white dress forms the original Coca cola colors. The fizz coming out of the can looks so tempting, as it increases ones motive to go grab a Coca cola can. Apart from the red and white colors, the word coca cola is written in a fancy looking font which makes the can much more attractive. A picture of a beautiful popular singer is placed on the Coca can, and that makes it more alluring. In most coke advertisements, people seem to be enjoying their time. The well known, popular Lebanese singer "Nancy" in the advert is holding a can of coke with a very big smile on her face, which indicates from the Ad. that Coca cola helps people enjoy their time. Coca cola innovative design and creative shape has succeeded in making the refreshing drink looks very tempting.

Another major factor that makes advertisements attractive and more appealing is presenting popular celebrities." Celebrities have an impact in advertising as people view them as role models who embody the qualities consumers want for themselves" Shaw,2000). Advertisements with popular celebrities attract ones attention. Products are definitely more popular if a well known celebrity is advertising the product. Having a beautiful lady wearing an expensive white dress and good looking accessories will make the Coke can seems tempting to touch. This gives the feeling that by drinking one you will become "a more affluent person". Coca cola marketing plan is targeting customers (15 to 30-years-olds). This made the Coca cola Company to come up with a policy in order to avoid young children from drinking it; due to its caffeine content which is dangerous to children. Advertisements look interesting especially to teenagers as they are the most aware with good looking popular celebrities and sports. Coca cola tries to penetrate through peoples lives not only by providing a good taste but by sharing their interests

In addition, Coca Cola Company has well advertised its charity funding. It contributes in building a new cancer hospital in Egypt, and that is stated in their Ad. Contributing in charity increases the incentive to consume more and more of this product. Coca cola's main goal is " to ensure that everyone on earth drink Coca colas as their preferred beverage' (" Coca-Cola"5).Therefore, Coca