Analysis of Super Bowl Commercial

Honestly, if the ad did not win an award—truly would be a waste of art. The tone in the narrators’ voice instantly grabs any viewer attention, disbelief across faces that it is not a monotonous voice talking about a car driving around an empty mountain trail, and how great it is to be 'alive' with luxury. No, the narrator spoke with a tone holding so much depth of pride for a city that is unparalleled in any ad you see today. The advertisers truly did work their magic on this piece of art and achieved their vision of capturing audiences from every walk of life, not just targeting a particular crowd. Ethos and Pathos were the strongest influences in this ad, though almost manipulative how towards the end you feel compelled as if it is just a logical choice to go with a company that is dedicated in an image every one could live in luxury, especially if they just highlighted a city that has been "...through hell and back.". By no means you can almost not suppress the feeling as if Chrysler understands, or is one with 'The People'.  The advertisers were able to successfully use the whole Rhetoric Triangle to connect with not just the upper-class who can openly afford any brand of luxury vehicle, but to the middle and lower class as well. Though, surely the lower class may not have been able to afford a vehicle from Chrysler, but have belief back in a system that someone understands. Which, is highly accomplished with the major symbolism of showing the American flag and pride for the country, especially during the time of the Super Bowl where many people, those even not into the sport, come together just for the feeling of unity. Let us not forget Eminem, a man very deeply connected not only in the music industry, but Detroit itself and a huge advocate through his music of hard work, and transforming coming from a trailer park to where he is now, inspiring others living the high-class life. Chrysler surely sold more cars than on average, but it meant more of gaining influence and respect to the company of when someone's hard work does pay off, than Chrysler would be the obvious choice since they respected that image and supporting the idea to work hard of achieving dreams.

 Now, as anyone can talk a very big game, like the Super Bowl, it would be best to check any credibility of what they actually say. So, what would be highly supportive before purchasing any vehicle is to see what the company itself is about, and even with Chrysler if their ad was supporting the underdog, that being Detroit city. Not deterring any beauty from that city, but flowering it up to be as such a Mountain Lily holding strong and resilient to any storm.