Apple Computers
Essay by review • February 20, 2011 • Case Study • 457 Words (2 Pages) • 1,312 Views
In the early 1970’s two friends from high school, Steven Wozniak and Steven Jobs, changed the world for the better. Jobs prior to working for Apple, worked for Atari, and Wozniak worked for Hewlett-Packard. Both men dropped out of college in hopes of making a fortune (in then) a small computer company.
Apple Computer Inc. started with the introduction of the Apple I computer on April 1, 1976. Even thought the computer wasn’t a big success, it made a good profit. A year after, the Apple II debuted at a local computer show. It was the first personal computer to come in a plastic case and include color graphics. Orders kept coming in for the new machine.
With the increase in orders and company size, Apple had a several thousand employees, and was beginning to sell computers very well. In 1980 with the introduction of the Apple III, Apple decided to hire new managers in order to find new funding for newer technology, to make Apple a “real company”.
By 1981 the competition soon made selling computers very difficult. The company was soon forced to lay off 40 workers. In March of that year, Wozniak was injured in an airplane crash, at
. . .
The iMac would be Apple's answer to the low-end consumer question, with more than enough computing power for most people, at an affordable price. Page 3
June of 1993, Sculley was relieved of his position as CEO, putting Spindler in the big chair. Jobs also announced two new Apple machines: the PowerMac G3, and the PowerBook G3.
Soon Sculley began to lose interest in the day to day operations of Apple. 00 a year, Steven Jobs remains at the helm of Apple Computer Inc. 0, not in other versions, enabling Apple to lose exclusive rights to the interface. 0, which would work on all the clones, and Apple with its Mac were in trouble. Jobs resigned that day, leaving Sculley as the head of Apple. Amelio made a strong effort to bring Apple back to profitability, but his efforts would prove to be largely unsuccessful.
By 1985, Jobs believed that Sculley knew nothing about the computer industry, and was making a poor effort to learn.
Anderson, Apple's CFO, has been put in charge of day-to-day operation, and Steve Jobs was given an "expanded role" at Apple for the interim.
...
...