Article Review

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MEMORANDUM

UNIVERSITY OF PHOENIX

DATE:

TO:

FROM:

RE: Why Does E-Business Need IP?

Colleti, R., Frommer,W., & Lieb, S., (n.d.). Why does e-business need intellectual

property? Retrieved from http://www.buildingipvalue.com/n_us/132_136.htm

ARTICLE SYNOPSIS

The Internet or World Wide Web has opened the doors to E-Business, or the ability to conduct business online. This has opened the doors for many businesses to expand their product and make them available to the entire world. This allowed for rapid growth in these sectors that choose to take the opportunities: however this expansion is not without complications. With this expansion, each company is in a position whereas their valuable intellectual property is in a potential security risk. Although the legal system is continually attempting to keep up with these threats, each new law to protect ecommerce, a new threat evolves. While trademarks, patents, and copyrights are great legal barriers for protection of certain properties, companies are still responsible for keeping up with ensuring are not violating their rights. While protecting their rights, they are also responsible for making sure they do violate the rights of others in the process.

LEGAL ISSUE

The article (Why Does E-Business Need IP?) gives the reader insight into trademark issues in relation to domain names, known as website addresses. People known as "cybersquatters" will register domain names, which are either exact or very similar to the names of trademarked or well-known companies. They will attempt to sell the names or use them for illegal means to make a profit. Copyright laws and how they relate to E-Business is also discussed within the article.

MANAGERIAL PERSPECTIVE

Cybersquatters are individuals online who register domain names (website addresses) that are the same, or similar to the name of established companies. They do this with the illegal intention of selling the domain name for profit, or use it in an already established website they own to increase site traffic. Increased traffic means increased profits though advertising. Often times, the cybersquatters are able to register a domain name before a company is able to trademark, they do this as an advantage over the newly trademarked company. When a new company wants to enter into e-business, their name is everything. However, their name is already a registered domain, so to get the name; they will have to buy it from a cybersquatter, and often times it is not cheap. This situation could be preventable if a company were to buy the domain name when the business is born. When the business is born, the business