B2b Vs. B2c Marketing

Marketing on b2b

On a B2B site, marketing is used with a higher level of respect for the potential customer. Often a service is being marketed such as web-hosting or website production.

The web sites usually are rather plain, with no flashing graphics or animation. The presence of links to examples of other businesses is found most often in a B2B site. They are focused on attracting businesses to hire them for a job or to promote the great work they have done with another company.

An example of how one company markets both a B2B and a B2C site is that of a travel company called Sabre Holdings, whose business customers include travel agencies, airlines, and travel consolidators. They also sell to the public through Travelocity.com.

B2C

On a B2C site, the customer is inundated with colorful flashing graphics or banners seeking to attract hits and bring traffic to the website. Often, the banner pops up in front of what the user it viewing as a distraction. Easily visible "sale" priced items are used to reel in the customer. This method of marketing is insulting to the net-surfing consumer; however, the strategy has proven to work as more and more consumers are trusting online businesses.

Over the last decade, moderate growth of the U.S. economy is attributed to reduced costs for business through

e-commerce in addition to lower interest rates. In order to attract the most diverse customers, your web site needs to be user-friendly and have traits that make navigation easier. Most websites use a similar layout that has become an industry standard. This includes a menu listing on the left side of the page, colorful graphics and a shopping cart feature in the upper right corner of a page. The easier it is for the customer to find what they need on the website, then the more likely they will make their purchase online. Word of mouth promotion also helps bring traffic into sites.