Bep Akitek Sdn Bhd - Performace Magmt

ACKNOWLEDGEMENTS

All praises to Allah, the God of the universe and peace upon his messenger.

First of all, I would like to express my gratitude to my advisor, Dr. Rabiah bt. Abd. Wahab, for her guidance, advice and understanding through the semester to complete this project. I would like to extend my appreciation to Pn. Zubaidah Zahiruddin for her comments during the presentation. Particular thanks to those who have helped me in making this research possible.

I would like to thank my husband, Mazlan Mahadzir, for his encouragement, understanding and love. A special dedication also for my daughter, Lily Amira and my son Edry, who was born during my studies in Universiti Teknologi Mara, Shah Alam.

I also would like to express my appreciation to my family for their support and encouragement.

A very special word of appreciation goes to the Director of BEP Akitek Sdn Bhd, Mr Kam Pak Cheong for allowing me for doing this research in BEP and staff of BEP Akitek Sdn Bhd, for their assistant through out my research study. I would like to extend my

gratitude to En. Abdul Samad Ibrahim and Pn Saidah Mohd Said of Kulitkraf Sdn Bhd for their kindness of sharing some knowledge with me.

Thank you.

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ABSTRACT

In a free market economy, achieving the highest performance and thereby the organization's goals is the ultimate responsibility of management. Performance needs to be managed to ensure that the organization is meeting its vision and goals. The Balanced Scorecard is a concept for measuring whether the activities of an organization are in line with its objectives in terms of its vision and its goals. Architectural Services describes this industry comprises establishments primarily engaged in planning and designing residential, institutional, leisure, commercial, and industrial buildings and structures by applying knowledge of design, construction procedures, zoning regulations, building codes, and building materials. Faced by challenges and the requirements to meet with the changing needs of the service, many Professional Architectural Services as well as other services within the country have adopted the balanced scorecard approach to align their activities with the vision and mission of the organization. However, BEP Akitek Sdn Bhd still uses financial measures as well as total projects ongoing and observation of employees' participation of the projects in evaluating the performance of the team. As stated above using a balance scorecard to manage performance has the advantage of improving organizational performance by measuring what matters to the organization, increase focus on strategy and results, improve communication and monitor organization's performance against future strategic goals. This study develops an evaluation framework based on the balanced scorecard methodology and creates a balanced scorecard system to measure the performance of the employees in BEP Akitek Sdn Bhd. The study identifies strategic objectives based on the goals of the organization and develops measurement tools and targets for achieving those desired outcomes. The study concludes in a set of recommendations to ensure implementation and successful application of the balanced scorecard system.

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CONTENTS

ACKNOWLEDGEMENT .................................................................................... ABSTRAK ...................................................................................................... CHAPTER ONE - Introduction Chapter Introduction ............................................................................... Background of Company ......................................................................... Background of Study .............................................................................. Problem Statement ................................................................................. Research Objective ................................................................................ Research Question .................................................................................

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Significance of Study .............................................................................. 10 Scope of Study ...................................................................................... 11 Limitation ............................................................................................. 11 Definitions of the Balanced Scorecard ........................................................ 12 Definition of Terms ................................................................................. 13 CHAPTER TWO - Literature review Chapter Introduction ............................................................................... 16 Performance measures ........................................................................... 16 Performance Measurement and Management System ................................... 17 Organization Goal .................................................................................. 18 Communication ..................................................................................... 19 Criticisms of the Balanced Scorecard ......................................................... 20 The Application of the BSC in Architectural Firm .......................................... 21 Theoretical Framework ........................................................................... 23 Statement of Hypotheses ........................................................................ 24

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CHAPTER THREE - Research Methodology Chapter Introduction ............................................................................... 26 Research Design ................................................................................... 26 Type of Investigation .............................................................................. 27 Unit of Analysis ..................................................................................... 27 Sampling Design .................................................................................... 27 Data Collection Method ........................................................................... 28 Data Analysis ........................................................................................ 29 CHAPTER FOUR - Findings