Bmw Swot Analysis

BMW Company, being one of the few multi model carmakers in the world to concentrate exclusively on the premium segments of the automobile market. The authentic BMW and Mini brands with their clear profile, distinctive quality, superior Technology, high reliability and commitment to the products fully deserve their market positioning as "The ultimate driving machine."

The history of the Bavarian Motor Works is a history of innovation, dedication and determination.

These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW's early years as an aircraft engine manufacturer. Today, the emblem signifies a global company that annually produces hundreds of thousands of engines, motorcycles, and cars.

The core values of BMW are:

* Uniqueness through diversity

* Leadership

* Teamwork

* Involvement in community

* Mutual respect

* Associate growth & development

* Taking risks

* Excellence through quality & innovation

* Courteous

* FAir

* Responsive

* Efficient

MISSION STATEMENT

"To be the most successful premium manufacturer in the industry."

Pre-WWII

BMW was founded by Karl Friedrich Rapp in October 1913, originally as an aircraft engine manufacturer, Bayerische Flugzeug-Werke. The Milbertshofen district of Munich location was chosen because it was close to the Gustav Otto Flugmaschinenfabrik site, a German aircraft manufacturer. The blue-and-white roundel BMW still uses (illustrated above right) alludes to the blue and white checkered flag of Bavaria and also indicates the origin of BMW by symbolizing a spinning white propeller on a blue-sky background.

In 1916 the company secured a contract to build V12 engines for Austria-Hungary. Needing extra financing, Rapp