Branding

There are several logos to choose from that I can consider favorites. Nike, New Balance, Northface, Sony, Adobe, Macromedia, Microsoft, Everlast, Electronic Arts (EA), and Casio to name a few. However, the one that stands out from the rest, in my eyes, is Nike. The Nike Corporation or Nike, has revolutionized the sporting goods industry. Nike sets the standard on how shoes should look, perform, and price in comparison to the mountain of competition. According to Nikebiz.com, Nike was founded by two people; Bill Bowermann, the legendary University of Oregon track & field coach, and Phil Knight, a University of Oregon business student and a middle-distance runner under Bowermann. The long-lived business partnership began in 1962 as Blue Ribbon Sports (BRS). First-year sales totaled $8,000. In 1972 BRS changed its name to Nike, named for the Greek winged goddess of victory.

Nike started out selling simply shoes but expanded tremendously. Watches, T-Shirts, Jerseys, Sports Bags, Licensed Apparel, and various other accessories now fall under the type of equipment that makes up the Nike Brand. The downside to Nike is that it tends to price its creations at a high price. This is due to the demand of the consumer for anything Nike. Also, Nike has a problem with keeping items in stock. They sell out of products and bring them back out depending on the consumers demand for it. Usually they price these products even higher than its initial price. This capitalistic approach turns some away while denting the pockets of others.

The look of the brand, I'll use the swoosh, gives off a sense of longevity and quality. The swoosh is designed as a simple curved check. A check usually means something is correct or to the exact specification of the viewer. The overall look of Nike is simply sport. Competition, physical activity, and persistence is derived in each creation of Nike's products. The color schemes used also helps to give this notion.

In terms of look, persistence, and quality, I am fairly loyal to the Nike brand. There are times, in which, I will go with the competition. These times arise when my budget or particular taste comes into play. Some of my other favorites, such as New Balance, tend to be more affordable at times and provide an unusually more comfortable fit. The Nike style is the best I have seen so far. If Nike decides to raise prices or decline quality, then