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Burger King Vs. McDonald

Essay by   •  April 1, 2011  •  Case Study  •  976 Words (4 Pages)  •  1,777 Views

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MCDONALD OR BURGER KING

Remember when eating out used to be a treat? Over the past 40 years, we have moved out of the kitchen and into the car for mealtime. Nearly one-quarter of all meals are eaten away from home. The odds that frequently eating fast food meals can "super size" you are real. But to prevent unwanted and unhealthy weight gain, is it enough to change your choice of food, drink, or portion sizes at fast food restaurants? Or do we need to change your attitudes about eating and the places where you eat?

Recently, the fast food restaurant launched a "one dollar" menu to their product line. It is a group of items on a fast food restaurant menu that are usually priced at one dollar or more. The consumer ultimately decides what to get based on what the menu offers. McDonald's is considered the first user of this type of menu, and other fast food restaurants, such as Burger King, rapidly followed suit by including value menu products in their course offerings. However, which one we are going to choose if I have only one dollar in my pocket: McDonald's or Burger King?

McDonald's was founded as a barbecue drive-in in 1940 by two brothers, Dick and Mac McDonald. After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamburgers, french fries, shakes, coffee, and Coca-Cola. The food was served in disposable paper wrapping. As a result, they were able to produce hamburgers and fries constantly and inexpensively, without waiting for customer orders. It was about half the price at a typical diner. Their streamlined production method, the "Speedee Service System," was influenced by the production line innovations of Henry Ford. Later, the milkshake machine salesman named Ray Kroc traveled to California to discover the secret to their high-volume burger-and-shake operation. Kroc thought he could expand their concept. He bought the McDonalds' operation outright in 1961 with the goal of making cheap, ready-to-go hamburgers, french fries and milkshakes nationwide.

The Big N' Tasty, one of McDonald's fast food hamburger was introduced on February 16, 2001 with NBA Superstar Kobe Bryant. It originally sold at $.99 as a promotion. It includes a quarter pound beef patty, sesame seed bun, lettuce, tomato slice, mayonnaise dressing, ketchup, chopped onions, two pickle slices, and grill seasoning. It was received positively by customers. Big N' Tasty was served with a sauce (which had a basil flavor), silvered onions and three slices of cheese. In Denmark, the sandwich continues to be sold under the name 'Big Tasty'. In the Netherlands it's called 'Big Tasty Bacon' because of the bacon added to it.

A Big N' Tasty sandwich which weights 232 grams has 540 calories per serving. Those calories come from 32 grams of fat, 10 grams of saturated fat, 80 mg of cholesterol, 780 milligrams of sodium and 24 gram of protein. Some people like to add a slice of American cheese to their burger which adds 100 more calories and about 200 milligrams of sodium. Moreover, if you add three slices of bacon, which content 50 calories per slice, it will add 150 calories more. Surprisingly, Big N' Tasty also has 120 IU vitamin A, 7 milligrams of vitamin C, 150 milligram of Calcium, and 2 milligram of iron. The Big N' Tasty sandwich is considered a response to the Whopper sandwich from Burger King, because it tastes similar.

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