Bus 501 Analysis

CLA 1

Vijay Bharathi Sambasivam

BUS 501 E/F

Dr. Nino

08/27/2017

Introduction

This report describes my workplace and discusses in details the industry my company belongs to, and who represents our customer base and also looks into who is my customer in this organization, internal or external, and how does I serve my customers' needs as an Intern/Employee.

About my Organization

        I work for a one of the top retail company that manufactures and sells guitars in the US and all over the world. It was established in 1976 when the founder has seen a potential opportunity for guitars and amplifiers in the market as majority of people are interested in hearing rock music. It was the time when the handmade guitars were becoming popular and the founder has properly predicted the future and put up a custom-made manufacturing plant for guitars in Corona, California. Later they started to develop the product portfolio and ventured into developing electric guitars, amplifiers and speakers. It is now a million-dollar company with extensive markets in the US, Mexico, Canada, South America, Europe, Japan and Australia. They have manufacturing facilities in Ensenada, Mexico and Corona, CA. They also import lot of goods from Asia and other countries.

        When I want to explore the customer base, it’s just only musicians and rock bands who are the major buyers of the guitars. Now there are a lot of people getting into playing guitars and is expanding its market all over the world. Guitars are now not seen as westers musical instruments rather it is seen in every house hold who are interested in music since it is cheaper to afford. Guitars are made from wood especially and there is a lot of restriction on importing and exporting wood all over the world.

        I work as an analyst within the supply chain department and my primary role is to analyze, clean and present data for the management for better analysis of performance. Mostly, I will be analyzing data and creating charts and reports that summarizes the past performance, any inefficiency and the scope for improvements. Additionally, I will be working cross functionally with purchase and supply planning team within all locations to look into nay issues and prepare ad-hoc reports to the top management. I work with advance data analytical tools and internal databases and web portals to collect, store and gather data. Most of my team mates are pretty old in the system and are seniors for many years. This gives me an opportunity to learn from their experience and put it in use with at most guidance from the mentor and colleagues.