Businese Mission Statement
Essay by review • December 23, 2010 • Essay • 601 Words (3 Pages) • 1,776 Views
Joe's pizza & pasta restaurant
1) Mission Statement:
Joe's pizza & pasta restaurant is to provide Italian style pizza and pasta meals at a reasonable cost to the mutual benefit of the Australian consumer and the business, through a chain of licensed family restaurants.
2) Values Statement:
* Staffs are committed to provide customers with a high level of service, product quality, cleanliness and appropriate atmosphere at an acceptable price.
* Employees are provided with equal opportunity, a climate conductive to a high degree of personal development, economic satisfaction, and an opportunity for personal involvement of all employees.
* Suppliers are dealt fairly and ensuring mutual respect and profitability.
* The community is recognised with our social and community responsibilities.
3) S.W.O.T Analysis
Strength:
* Excellent staff who are highly trained and very customer attentive.
* Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district.
* High customer loyalty among repeat customers.
* High-quality food offerings that exceed competitor's offerings in quality, presentation, and price.
* Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules.
* Shareholders are provided with an acceptable rate of return on funds employed.
Weaknesses:
* Joe's pizza & pasta name lacks brand equity.
* A limited marketing budget to develop brand awareness.
* The struggle to continually appear to be cutting edge.
Opportunities:
* Growing market with a significant percentage of the target market still not aware that Joe's pizza & pasta restaurant exists.
* Increasing sales opportunities in take out business.
* The ability to spread overhead over multiple revenue centers. Joe's will be able to spread the management overhead costs among the multiple stores, decreasing the fixed costs per store.
Threats:
* Competition from local restaurants that respond to Joe's superior offerings.
* Pizza & pasta restaurant chains found in other markets.
* A slump in the economy reducing customer's disposable income spent on eating out.
4) Strategies
SO Strategy:
Reward bonus meals for customers that dine at Joe's
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