Business Idea

Section 1. The opportunity -------multi-functional walking stick

The stick is designed for the elders. The stick can be folded in order to easy taking and the material of the body is carbon fiber----the lightest and most waterproof material. The six main functions are:

1, it can be used as a compass. 2, it has a music player in the stick.

3, the stick is also a cardio tachometer. 4, it can be used as an umbrella.

5, it can be fixed-position so that holder's children can find them when they miss their way.

6, the multi-functional stick has a LED lighting device so that the elders can walk at night. Compared with the current multi-functional sticks, we have more features.

Section 2. Business Operations

Our operations will be governed by a market-oriented strategy. We will plan much emphasis on creating and sustaining a competitive marketing mix. The multi-purpose stick will be made of carbon fiber as the primary material. The internal components will be miniature microchips to maintain its compatibility and its LED screen will be covered in a durable glass sheet for outdoor durability. Its compact design and lightweight it will be a useful tool for the elderly and hiking enthusiast. We plan to outsource our production and supplies from China and OEM companies in china will be willing to produce our products according to our specification.

Our brand is "Assist-stick"because it can be used day to day to assist. As for the duration of the business venture we believe that in the introductory phase, as there is minimal competition with innovative product competitors might realize in the event of our success.

Our pricing strategy will be aimed at integrating a fair price and psychological price skimming strategies. Our initial asking price will be $149.99. This price is lower than what it costs to purchase all the gadgets comprised in the Assist-stick and we can make a 50% profit on the selling price.

The location we derived in the St.Johns' community would be close to the Mary meeting area,where is close to Sobeys supermarket and downtown area. Due to limited resources，our promotion will mainly be above the line advertising. We will focus on print media and planting