Business Plan Example

TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY 3

2.0 INTRODUCTION 4

3.0 THE PROJECT 5

3.1 PROJECT BACKGROUND 5

3.2 PROJECT DESCRIPTION 5

3.3 PROJECT DESCRIPTION-THE PRODUCT AND SERVICE 6

4.0 PROJECT TIMING 6

5.0 BUSINESS STRUCTURE AND PERSONNEL 7

5.1 BUSINESS OWNERSHIP AND STRUCTURE 7

5.2 MANAGEMENT 7

5.2.1 XX Ð'ÐŽV Owner/Operator 7

5.2.2 XX Manager 8

5.2.3 Other Employees for the XX 9

5.2.4 External Advisors 9

6.0 CAPITAL COSTS, MARKETING COSTS AND START-UP COSTS 10

6.1 CAPITAL COSTS 10

6.2 MARKETING COSTS 10

6.3 STARTUP COSTS 10

7.0 MARKET ANALYSIS 11

7.1 INDUSTRY OVERVIEW 11

7.2 GROWTH AND TRENDS 11

7.3 XX TARGET MARKET 11

7.4 SIZE OF TARGET MARKET 12

7.5 LOCATION ANALYSIS 12

7.6 COMPETITION 12

7.6.1 Competitive Environment 12

7.6.2 Pricing 12

7.7 XXÐ'ÐŽÐ'¦S COMPETITIVE ADVANTAGE 13

7.8 ADVERTISING AND PROMOTION 13

8.0 RISK ASSESSMENT 14

8.1 STRENGTHS 14

8.2 WEAKNESSES 14

8.3 OPPORTUNITIES 14

8.4 THREATS 14

9.0 FINANCIAL ASSUMPTIONS 15

9.1 EQUITY 15

9.2 FINANCING 15

9.3 PROFIT AND LOSS 15

9.3.1 Revenue 15

9.3.2 Cost of Goods Sold 15

9.3.3 Expenses 15

9.4 PRO FORMA CASH FLOW 16

9.5 PRO FORMA BALANCE SHEET 16

9.6 FINANCIAL INDICATORS / RATIOS 17

Appendix

Appendix 1 Ð'ÐŽV Financial Projections

Table A Ð'ÐŽV Source and Application of Funds

Table B Ð'ÐŽV Capital Costs

Table C Ð'ÐŽV Input Assumptions

Table D Ð'ÐŽV Profit and Loss

Table E Ð'ÐŽV Cash Flow

Table F Ð'ÐŽV Yearly Cash Flow Accumulations

Table G Ð'ÐŽV Financial Indicators / Ratios

Table H Ð'ÐŽV Balance Sheet

WE NEED AS MUCH INFO AS POSSIBLE AND WE WILL CUT WHERE NECESSARY

1.0 Executive Summary

2.0 Introduction

3.0 The Project

3.1 Project Background

- Describe why you chose this business; what attracted you to this site; why in general this became your passion.

- describe in detail the components of your business-

- describe in detail the operational aspects of the business-ie how does the business operate on a daily basis.

- Provide some limited information about the demand for your services; describe market trends in relation to your services; and any other information that supports

3.2 Project Description

- This is where we describe what we are requesting assistance to do- ie we are wanting to establish what??

- What type of capital costs, marketing, and operating are we looking at??

3.3 Project Description-The Product and Service

- Layout what the actual service and product that will be provided and how you envision this to be provided.

- Explain in detail the vision of what will happen with this product and service

- It is here that we want to provide a detailed description of the product or service, so that your average financer can understand what we are describing.

4.0 Project Timing

- Describe what the timing is on implementing the project and why it is important to implement it at this time.

- Describe the expected time lines for implementing the various components of the project Ð'ÐŽV ie leasehold improvements, new equipment, marketing etc.

5.0 Business Structure and Personnel

5.1 Business Ownership and Structure

XX be a 100% Aboriginal owned company. XX will be registered and incorporated in British Columbia.

5.2 Management

5.2.1 XX Ð'ÐŽV Owner/Operator

- Here is where we need to build the detailed case of everything that you have done that provides you with the business acumen to run this business.

- Start with where you went to school, the various courses that you