Business Plan for a Night Club

Prepared By:

Anthony DiGiacomo

Omar Lindo

Nicole Terry

Rachel Buckley

Chris Tribble

Jeff Owens

Table of Contents

Topic Page #

 Executive Summary 4

 Mission Statement 8

 Description of the Venue 10

Company Summary 11

Start-up Summary 12

Business Description 15

 Market Analysis 16

Market Analysis Summary 17

Market Segmentation 18

Chart 1 Ð'- Total UCONN Enrollment 19

Demographic Statistics 20

Target Market Segment Strategy 23

Service Business Analysis 26

Main Competitors 27

Strategy and Implementation Strategy 30

 Marketing Plan 32

Marketing Strategy 33

 Operations Plan 35

Personal Plan 36

Management Summary 40

Management Team 40

 Financial Plan 44

Income Statement 2002 46

Income Statement 2003 47

Income Statement 2004 48

 Appendices 49

Advertisements 50

VIP Passes 51

Executive Summary

The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.

Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer's minds.

The Mecca is a partnership business owned by six entrepreneurs:

 Anthony DiGiacomo Ð'- Co-President/Operations Manager

 Omar Lindo Ð'- Co-President/Operations Manager

 Rachel Buckley Ð'- Human Resource Manager

 Nicole Terry Ð'- Finance Manager

 Jeff Owens Ð'- Beverage/Maintenance Manager

 Christine Tribble Ð'- Marketing Manager

Each of the six entrepreneurs has generated $40,000 to start-up the business. A loan of $500,000.00 will be required to cover the initial expenses. Initially The Mecca will seek the help of the Small Business Administration (SBA) as well as the Connecticut Development Authority (CDA) to obtain financing for the business. R. Vaughan Newcombe (Professional Accountant) will audit the financial reports.

The main objectives of the development of this new venture are:

 Capitalize on excellent location opportunity with swift commitment to our local college universities.

 To launch the venue with a highly publicized grand opening event in the fall of 2002.

 To maintain tight control of costs, operations, and cash flow through diligent management and automated computer control.

 To maintain a total beverage cost below 25% of beverage revenue.

 To exceed $3 million in net profit by the third year of plan implementation.

The keys to success in achieving our goals are:

 Provide exceptional service that leaves an impression.

 Consistent entertainment atmosphere and product quality.

 Managing our internal finances and cash flow to enable upward capital growth.

 Strict control of all costs at all times, without exception.

Mission Statement

Premier, high-energy, theme dance-club in Connecticut who will remain a step ahead of the competition through commitment to exceptional customer service. The Mecca will provide more video and electronic technology than anyone in the area while also providing a simple, yet unique, theme schedule and atmosphere. Our operating credo is: MECCA Make Every Customer Come Again

Company Summary

The key elements of the Nightclub's concept are as follows:

1. Entertainment and dance based themes -- The Mecca will focus on themes that have mass appeal.

2. Distinctive design features -- The Mecca will be characterized by the elaborate dance club situated in a spectator setting, which comfortably accommodates 1500 guests. The area will also offer three private VIP rooms, which can be combined for use in a conference or private party setting. These rooms are intended for special events