Business Plan

Rip Roarrr... 2006

"Where Extreme Sports and Music Collide!!"

BUSINESS PLAN

April 2006

DS Management

Dsmanagement@comcast.net

David Scott: 484-880-8066

Nathan A. Hayes: 484-340-0444

Rip Roarrr... 2006

RipRoarrr@gmail.com

www.myspace.com/riproarrr

The information contained in this Business Plan is confidential and proprietary to DS Management

(the "Organization") and is intended only for the persons to whom it is transmitted by the Organization

or its representatives. Any reproduction of this document, in whole or in part, or the divulgence of any

of its contents without the prior written consent of the Organization, is prohibited.

This is a Business Plan. It does not imply and shall not be construed as an offering of securities.

Persons interested in pursuing an investment should contact their professional advisors.

Business Plan Copy No. _______

Confidentiality Agreement

The undersigned reader acknowledges that the information provided DS Management in this business plan is confidential. Therefore, the undersigned reader agrees not to disclose any of such information without the express written permission of DS Management.

It is hereby acknowledged by the undersigned that the information to be furnished in this business plan is in all respects confidential in nature (other than such information which is already in the public domain through other means) and that any disclosure or use of same by the undersigned may cause serious harm or damage to DS Management.

Upon request, this document is to be immediately returned to DS Management.

Signature

Print Name

Date

TABLE OF CONTENTS

Confidentiality Agreement i

EXECUTIVE SUMMARY 1

I. FESTIVAL GOALS & OBJECTIVES 2

1.1 Festival Concept 2

1.2 Goals & Objectives 2

1.3 Venues 2

1.4 Sample Program 3

1.5 Milestones 4

II. THE ORGANIZATION 5

2.1 History & Background 5

2.2 Board of Directors 5

2.3 Strategic Network Alliances 5

III. ORGANIZATIONAL STRUCTURE 6

3.1 Team Leader Structure 6

3.2 Personnel Plan 6

IV. MARKETING PLAN 7

4.1 Marketing Strategy 7

4.2 Media Campaign 7

4.3 Merchandising 7

V. FINANCIAL PLAN 8

5.1 Key Assumptions 8

5.2 2006 Targets 8

5.3 Capital Requirements 8

5.4 Projected Profit and Loss 9

5.5 Projected Capital Flow 9

5.6 Projected Balance Sheet 9

VI. FINANCIAL AGREEMENTS 10

6.1 Sponsor Agreements 10

6.2 Investor Agreements 10

6.3 Vendor Agreements 10

Rip Roarrr... 2006

"Where Extreme Sports and Music Collide!!"

EXECUTIVE SUMMARY

Organization Background

DS Management (the "Organization") is in the process of creating "Rip Roarrr..." as a profiting performing arts event in the state of Pennsylvania for the purpose of showcasing both local and national rock music in the Philadelphia area.

Festival Concept

The Organization's concept is to stage a yearly one to two-day music festival ("Festival") in late August or early September of each year commencing in 2006, encompassing a range of rock music, including indie, alternative, experimental, and possibly some jam bands, to be held at one or more venues in and around the Philadelphia area, with an anticipated attendance of one thousand people over the course of the event.

Purpose of Business Plan

The purpose of this business plan is to set out the goals, objectives and vision of the Organization, and to raise sufficient funds through the task of obtaining sponsors and/or donations, booking venues and acts, planning the marketing and merchandising strategies, and involving the community in the planning and staging of the Festival.

Capital Requirements

The Organization requires an estimated $60,000.00 in funding to stage the first Festival, with an initial requirement of $35,000.00. We plan to pursue the following funding sources: (i) private foundations; (ii) public donations; (iii) corporate support and sponsorship; (iv) contributions from individuals.

I. FESTIVAL GOALS & OBJECTIVES

1.1 Festival