Cabelas and Rei

Printing now needs to make a decision about what business model will be best suited to the needs of the company and to the needs of the client. Upon examination of a few specific sites considered to be excellent examples of where Printing would work most effectively and efficiently in e-commerce. There are several different models to choose from. For the company's needs and direction, presenting a virtual "storefront" with the use of dynamic pricing tactics would be best.

a few specific websites that make use of specific business models are examined. Each of these sites has a virtual "storefront"; they each present available merchandise in picture format arranged similar to displays found in a physical store. The first site I examined was REI.com (www.rei.com). They provide a variety of products and services on a site that is easy to navigate with a navigation menu on the right side of the main page. They also offer sales, seasonally discounted products, and membership offers. In order to purchase a product, one must specify color, size, and quantity of the product desired then add it to a "shopping cart," which is an "online order form supported by the appropriate software." Awad Another site I examined was Cabelas.com. It is a rival company to REI and presents a similar "storefront." The difference is that Cabelas.com displays their racks as a catalog page of items whereas REI.com presents only a partial layout their items for sale. Both sites and companies have links to different lines of products and services, both have sale and discount item links, and both provide contact information and company information. Cabelas.com offers more lower-end products and few or none of the highest end items. REI also provides a cooperative membership where the customer receives a dividend at the end of the year based on his or her expenditures, whereas Cabelas.com does not.