Cadbury Schweppes: A Brief Analysis

TABLE OF CONTENTS

1.0 INTRODUCTION..........................................................................3

1.1 Definition..............................................................................3

1.2 Purpose.................................................................................3

1.3 Sources of Data.......................................................................3

2.0 MISSION STATEMENT..................................................................4

2.1 Peter Drucker's Questions..........................................................4

3.0 COMPANY 'S PEST ANALYSIS........................................................5

3.1 Political................................................................................5

3.2 Economics.............................................................................5

3.3 Social.....................................................................................................6

3.4 Technological.........................................................................6

4.0 SWOT ANALYSIS........................................................................6

4.1 Strenghts..............................................................................6

4.2 Weaknesses...........................................................................6

4.3 Opportunities.........................................................................6

4.4 Threats.................................................................................6

5.0 KEYS TO SUCCESS OF CADBURY SCHWEPPES................................7

6.0 RECOMMENDATIONS..................................................................7

7.0 CONCLUSION .............................................................................8

8.0 LIST OF REFERENCES...................................................................9

9.0 BIBLIOGRAPHY...........................................................................9

10.0 APPENDIX.................................................................................9

CADBURY SCHWEPPES: A BRIEF ANALYSIS

1.0 INTRODUCTION

Cadbury Schweppes (CS) is one of the biggest international beverage and confectionary companies in the world with a market capitalisation of Ј10 billions. With approximately 200 years of history, Cadbury and Schweppes mergence in 1969 granted themselves the position of one of the 10 Global leaders in Food. The company employs about 55,000 people and its brand are enjoyed in almost every corner of the world. Cadbury Schweppes products are from soft drinks to chocolate bars.

1.1 Definition

An Information System collects, processes, stores, analyses and disseminates information for specific purpose.

. Input

. Processing

. Output

The right kind of Information System must be used in order to improve the company's performance and assure that they achieve their goals and priorities efficiently.

1.2 Purpose

This report has been prepared for Dr. Uma Mohan. It discusses Cadbury Schweppes Mission Statement and Peter Drucker's Questions, the importance of the analyse of PEST and SWOT factors. Also the recommendation and importance of the Management of Information System utilised inside Cadbury Schweppes in order to achieve their goals.

1.3 Sources of Data

Information was obtained from a variety of sources. These sources include: textbook information, private and public websites. It was also utilised 'Cadbury Schweppes: Our business principles' booklet as the primary resource for this report.

2.0 MISSION STATEMENT

The Company's Mission Statement provides a clear framework of their strategic intent and how they do conduct their business:

''Our Core Purpose is: working together to create brands people love''

CS believes that good ethics and good business go together naturally to produce the best longterm results for all their stakeholders.

Ethical business sits at the heart of CS. They are committed to the highest standards of corporate governance and Social Responsibility.

Their measure of success is the value they create to their shareowner; and the only way to maximise this value, according to CS, is a high commitment to everyone of their stakeholders: consumers, customers, colleagues, shareowners, suppliers, and the communities where they do operate.

Together, they can recognise the demands of the future and blend them to establish the guiding principles and values for the way they operate their business around the world.

2.1 Peter Drucker's Questions

What is our business?

CS makes market and sells unique brands which give or bring pleasure to millions of consumers around the world every day.

Who is the customer?

Due to the company's wide portfolio which includes products from chocolates to soft drinks, their customers are almost every one, from kids to adults.

What is value to the customer?

According to their MS, work together to create brands people love, the customer is the reason why CS is doing business. Their aim to attend the needs of their customers is at the core of their business.

Basically, the customer is crucial to CS success.

What will our business