Case #1- Toyota

Toyota Revs up U.S. Sales

Threats:

Ð'* The Japanese market is getting more competitive and Toyota is losing

sales to Nissan and Honda.

Ð'* Chevrolet and Ford are selling better in the U.S.

Ð'* The "Toyota takeover" is not assured.

Ð'* Japanese manufactures gaining a foothold in the US market.

Ð'* American companies are working to update the styling of their cars.

Opportunities:

Ð'* Exploiting the U.S.

Ð'* Attaining more local managers in order to Americanize.

Ð'* Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars.

Ð'* Spending salaries on 123,000 American employees at their facilities.

Strengths:

Ð'* Understanding the US consumer needs and wants.

Ð'* Toyota will likely pass Ford's sales in the near future.

Ð'* Known for their effectiveness in long-term planning.

Ð'* Not as dependent

on Japan anymore.

Ð'* Utilizing American designers to compete effectively in the U.S. market.

Ð'* The American competitors have been slow to respond to Toyota's threat.

Ð'* The development of a car powered by a hydrogen fuel cell.

Ð'* As a company, Toyota is beginning to set better long-term goals.

Ð'* Getting accepted as an "American Brand"

Weaknesses:

Ð'* In the beginning, Toyota had a very conservative approach to goals.

Ð'* Failure