Chevrolet Volt Case

Assignment Briefing

Choose a product or service that you are interested in and the company which develops and/or sells it.

The criteria for choosing the company and the product / service may be the easy access to the company's management and financial information. Data on the internet will be helpful.

Obtain approval for your choice of the company and product / service from your professor.

Suppose that you are a marketing manager of the company you chose, who is delivering the product or service to the market. As a marketing manager, your key responsibility is to identify the company's situation and the potential of this product / service, then to draft a marketing plan. The objective of the marketing plan is to architect a strategy to build brands (thus creating profits), and to provide a vehicle for others in the firm to have input into that strategy. You should complete the following tasks in your marketing plan.

Task 1

First, you need to analyze your company's current situation and conduct completed marketing audits.

Examine organizational and environmental auditing techniques that affect your marketing planning. (1.3)

My answer：

Samsung operates on the virtual integration model which has leveraged all the aspects of the manufacturing process from raw- materials to fully assembled products. Keeping the cost down from what it would be if being outsourced, Samsung reduced costs further by off-shoring efforts. As in off-shoring a firm uses its own assets and locates Business units in places such that it has lower costs of production, for this purpose Samsung has placed its plants in China and India.

During the past 20 years, Samsung's advances in technology have had major impacts on auditing. Laptop computers, portable printers, CD/DVDs, the internet, email and wireless internet access have all been used to improve audits, increase/improve auditor access to regulatory information and create audit reports on-site.

May be the organization culture is a problem for me; because I am a Chinese and Samsung belong the Korea. Culture is the complex whole of the knowledge, belief, morals, custom, values, attitudes,