Citibank Case

This has always been a benefit for Citibank and this has been used to work on weaknesses and tap many opportunities that exist in the market. So, SWOT Analysis of Citibank has always helped the bank to know where to go and what to do.

Now looking at the weakness, Citibank needs to have an idea where it lies in its ladder of success and what weaknesses are there to tackle. The weakness that it has is that weak customer finance has lead this bank to be a little behind other banks in this particular area of interest.

Weak customer finance is something that may lead this bank down the ladder of success and it may also cause many other people to divert away from this bank. Customers need great services and in that case, this bank should work hard and should work its way out of the weak trap in order to serve customers in the best possible way.

This bank has a great dependence over the US market and sometimes has shown low activities and lesser kinds of products and services being offered to the customers in various countries. Since US customers are great in number and it is easy to tap them the dependence has greatly increased. SWOT Analysis of Citibank has made it possible for the bank to see how the company is following its strategic plans and what should employees do in order to fulfill companies' plans and policies.

Weakness can be tackled by increasing the efforts in which strengths are maintained and by trying to fade out the weakness, a firm has. This is the only way a firm like Citibank would be able to work on its opportunities that may exist in the market.

The opportunities are the tools that can be used in a way that they soon finish the weakness and become strength of the company. The opportunity is still there for Citibank and that is it can always expand into many other countries to provide them with great services. It can also make its way and make efforts for growth into infrastructure sector.

It can also make efforts to grow customer portfolio so that more and more customers are attracted. Looking at the threats that need to be avoided by the bank is the financial crisis that the firm usually gets into due to economic recessions.

Another threat can be that Citibank needs to look at the facts of operating in a country. US market is the most attractive one for Citibank so it must know that it is the most unstable market and should be tackled