Commenting on Advertising

Good morning ladies and gentlemen.

I'm so glad to see you all here today.

I suppose most of you already have met me, but for the benefit of those who don't know me, my name is Lelde Ozolina and I'm a student in BIHE.

Subject: Today I'd like to talk to you about the issues of nowadays advertising.

Purpose The purpose of this presentation is to update you on latest advertising means and types.

This should last only for about 15 minutes and the subject can be looked under the following headings:

Purpose of advertising

Advertising on TV

Advertising outdoors, and

Advertising of 21st Century.

If you have any questions, please write them down and I will be glad to answer them at the end of my presentation.

To begin, firstly let's take a look into purpose of advertising. For many it associates with increasing the demand of public for it. In most cases it's true; however, advertising may also take a part when it is necessary to make the product more popular, refresh its image or improve the reputation of an item. And it doesn't necessarily have to be a product. It can also be a service, social problem or idea, or....a nation. For example Americans have taken this issue really seriously, because they have came up with a passport size manual which indicates, how American should behave when going abroad. The main reason for this is because the rest of the world has developed the image of ugly American due to their whining about the rest of the world when going to other countries on business or just traveling. Americans have even come up with simple suggestions to solve the problem. Some of them would be minimizing their boasting, listening to others, discussing versus teaching, slowing down, thinking more locally, speaking slower and lower, keeping religion to themselves and not arguing about politics.

Turning to another significant part of advertising is ads on TV. However apart from old times when advertisement on TV would be recognized by commercials, these days producers are becoming trickier. Now they use product placement in public media to increase their sales. Products such as drinks, clothing, and electronics are being even advertised in our favorite movies, with our favorite actors, even books and Broadway musicals carry product placement. Advertisers have discovered that product placement is making a great impact on the consumer. However some countries e.g. Great Britain considers it illegal showing products on TV for money. This mean of advertising seems to work because the consumer uses different modern technology to avoid regular advertisement methods. On the other hand now the great issue is to find the right worth for product placement because no one has conducted any research on its rating.

Let's move on to billboards. Billboard is one of the hottest advertising areas because it is far away from large advertisers such as Google and Yahoo which are serious competitors for other media. The research from the Outdoor Association of America reveals that billboard advertising has already outpaced other traditional forms of media such as network