Communication Report

Communication Report

Effective Communication Changes the World

This flowing report takes a look at some of the methods of communication observed at Liberty Bell Component Inc. over the past seven weeks. The report may discuss three communication models: 1) an external email message from LBC's sales department. LBC use email to communicate with their customer mentioned that they were offering a discount on marketable products, 2) a fax message from sales manager. LBC use fax message to complaint about the late delivered, and 3) an external letter from LBC's sales manager. LBC invited their business members to join the Component Convention in 2005. Each communication model may include three subjects: models' describe, analyze and recommendation. The report may describe each model in great detail, and analysis the communication with the information necessary for assessing the effectiveness.

Describe and analyze the communication model of E-mail message

*Please see Appendix I

This is an external email message from LBC to the U.S. manufacture's company. The email subject is "discount on marketable products". In this email, LBC offered a special offer of a10% discount on all their products to their customers for only a month. They mentioned the products were very marketable, and it is their final stock and is now out of production. They highly recommend their customers take advantage of this offer and make large order. The tone of the message gave stress the benefits for the reader. In the end of the paragraph, LBC using highlight on the sentence to remind their customers LBC cannot accept the order once they have elapsed. Finally, LBC provided their contact information which including the phone number, fax number, email address, contact person, and company's address. As we know the email service is always automatic showing the sender, the receiver, and the received day. Therefore, the receiver can clearly understand the sender is and when is the due day for the LBC discount.

In this new electronic world, Email is an effective communication model for business to business. I believe strongly in the value of electronic mail in corporate. Email is cheaper and faster than a letter, less intrusive than a phone call, less hassle than a FAX. Using email, differences in location and time zone are less of an obstacle to communication. There is also evidence that email leads to a more egalitarian information structure. Email is more conversational than traditional paper-based media because the turnaround time can be so fast. The sender LBC discounts their products only for one month; Email is the best choice to contact for each receiver as soon as possible. With Email documents, the recipient can ask questions immediately. Email thus tends, like conversational speech, to be sloppier than communications on paper. Although email has

One of the most effective ways to attract and retain customers is by utilizing email on promotions. This is a very cost-effective way to reach customers, with the added benefit of targeting different customer segments. Via email, LBC may communicate with their customers and get feedback immediately. In this document, LBC clearly provided all the information to their customers and also the contact information such as contact person, email address, phone, and fax number. It is recommended to use the company email system instead of the personal email. It is easier for the employees to differentiate the company and personal messages. Besides, it is suggested the sender should use the signature blocks at the bottom of the email messages. A professional business email format should including the company letterhead and links to company website. This is a more precise email function for the company.

Describe and analyze the communication model of Fax *Please see Appendix II

This is an external fax message from LBC to Mayia Stationery Inc. The sender was LBC's sales manager and the receiver was Mayia Stationery Inc. sales manager. In the beginning of the message, the receivers' name, address, company name and fax number were on the top of the document. The first sentence showed the invoice number. The tone of the message gave expression to unhappy and dissatisfied with the late delivery from Mayia Stationery Inc. In the second paragraph, LBC directly told to the receiver this message was to lodge a complaint against the late delivery of the last order for color photocopiers. They also showed the day of order and invoice number. In the third paragraph, LBC's sales manager told the receiver they have shaken their confidence in their company. According to the late delivery, LBC had great inconvenience. LBC would like Mayia Stationery Inc. deliver the photocopiers at once as a matter of urgency.

Fax message is on of the best know communication models. Fax machines were the first network appliance. They combine a scanner, a computer, a printer, and a network connection. There is no doubt that with the increasing ubiquity of email the number of messages sent by fax has dropped while the number of emails has increased rapidly. Although the fax has dropped, outside of the technology industry, fax numbers are mandatory on business cards and stationery. In my observation, there are many advantages to fax. First, fax provides immediate and almost foolproof acknowledgement of receipt. Second, fax travels directly from sender to receiver over phone lines, the privacy of which is protected by law. Finally, when the email is down, fax is the perfect backup to email. Fax may remain an important business tool because it will remain the best tool for certain tasks.

Fax is a popular choice for business to business, and it is still regarded as the traditional