Communication in Organization

Acknowledgement

1. Introduction 6

1.1 Purpose 6

1.2 Background 6

1.3 Methods 7

1.4 Scope 7

1.5 Rationale to choose 8

1.6 Structure 8

2. Introduction of the Organization 9

2.1 Glance of Crystal Image 9

2.2 Know the organization 9

2.3 Organizational Diagram 10

2.4 Stakeholders of Crystal Image 11

3. Communication Process 12

3.1. Communication Bubble 13

4. Communication with stakeholders 13

4. Communication with stakeholders 14

a. Customers 14

b. Government 14

c. Bank 14

d. Material and Service Suppliers. 14

5. Production Process 15

6. Communication within Organization 16

6.1 Routine communication 16

6.2 Recruitment 16

6.3 Regular Communication 17

7. Conclusion 17

8. Recommendations: 18

1. Introduction

1.1 Purpose

The purpose of this study is to outline the importance of communication in the organization. In today's information technology era, the success of an organization depends on the quality and quantity of the information they transmit and exchange within and outside the organization.

Next, objective of this study is to investigate different communication channels and mediums that exist in the organization. In any type of organization communication is vital for the progress, prosperity and sustenance of an organization.

The final purpose of this study is to find out the stakeholders of the organization and to be familiar with the communication between them. We studied formal as well as informal communication that takes place between the organization and its stakeholders.

This study has helped to understand the practicality of what we had studies in the class room.

This report is prepared in partial fulfillment of the requirements for degree of Master of Business Administration and is to be submitted to Dr, Bhawani Shanker Subedi, Mrs. Usha Bhandari and Mr. Durga Prasad Upadhaya.

1.2 Background

An organization is the group of people working together to achieve common goal and communication plays the plays the considerable role in the formation and prolongation of the organization. Various verbal as well as non verbal form of communication such as conversation, meeting, conference, seminar, reports, proposals, discussions exist in an organization. These communications not only enable people to come together and share their ideas at work place but also enable the organization to progress and prosper.

With the development in the information and technology sector, evaluating and sharing of the information has now became the common function and communication has assumed more important function than ever before. This change in communication has urged the organization to revitalize their communication systems and networks.

The organization is surrounded by the stakeholders who have direct investment, interest, involvement in the organization. They are those forces that influence the organization's ability to achieve its objective. This creates the obligation of the organization to revitalize the process of transmitting and receiving information effectively and efficiently through oral and written Medias.

1.3 Methods

For this study report, we undertook series of research activities. First the list of different organization was prepared that could meet the criteria of our study. We finalized the organization on the basis of the communication channels, systems, network rather than size of the organization. We also made sure that the organization that we selected is within our capability in terms of our analytical, qualitative and quantitative skills.

Personal Observation

During our visit we closely observed the working environment in the organization. We also observed the use of oral as well as written communication in the daily operation of the organization. During our observation we examined the procedures, methods, technologies relating to the communication in the organization.

Interview

After the approval from the head of the organization, we conducted brief informal interview with the staffs of the organization. During interview we were concentrated on asking open end question rather than discrete questions. We were also able to interview few customers or clients of Crystal Image.

Observation of Communication mediums and channels

Since the main purpose of our study was to outline the communication channels that exist in the organization we conducted close observation of the communication networks, channels and mediums in the organization. We closely observed the verbal, non verbal, formal and non formal communication that was taking place in the organization.

1.4 Scope

This study was conducted as the partial fulfillment of the requirements for degree of Master of Business Administration in order to identify and collate different types of communication in an organization.

This study was specifically conducted with a view to identify the requirement and benefits of effective communication in the organization. Our investigation was limited to the communication channel and mediums that occurred within and outside the organization. During our visit we evaluated the satisfaction of the stakeholders on the basis of communication only, and hence other functions that exist in the organization were not included.

Due