Computer

B2C to B2B (Marketing) Paper

Paula Conley

University of Phoenix

EBUS

David J. Henry

March 25, 2008

Introduction

Marketing websites have become a very popular marketing strategy tool to utilize numerous amounts of internet marketing strategies for businesses. Online advertising has become the newest selling link for companies to market their product and services. The traditional marketing strategies of promoting companies products were publication, TV, newspaper and radio broadcasting while totally overlooking the internet as another type of marketing resource.

Objective

To explain how the marketing strategies differs on a B2C site compared to a B2B site.

Website

Website should create awareness to achieve sale leads to acquire new online customers and retain existing customers, increasing your companies marketing reach with other parts of the world can also be a valuable asset, and communication with customers.

Website designers should implement accurate information that is clear and easy to read. The navigation design of the website links should be accessible to other links that pertain to information that is relating to the customers research or inquiries. The website design should present a stunning and impressive surfing environment by drawing your curiosity to the next link.

Search engines being implemented into the website is another effective marketing tool to guide potential customers to your web links this will give them opportunity review your product along with giving your company the opportunity to learn more information about the customer. B2B

The first goals of B2B marketing is to convert prospects into costumers, the procedure is longer and complicated. B2b focus on relationship building and communication using marketing strategies to facilitate leads that can be useful to a b2b company using focusing educational awareness to inform and persuade a diversity of business partners in their target segments because more than one person must approve the sale purchase. Another online marketing tool used in B2b companies is emails which allow each business to communicate with each other online or offline. Emails generally contain information that reveals research on the product, benefits such as warranties and the purchase price which may be negotiable. The first phase is the longest process which may include direct mail, telemarketing, web cast and newsletters, the next stage will include a follow up with a sale representative explain their product in more detail and how the product will be a valuable asset to the company, which will move the prospect through sale series.

B2C

Business to customer deals with selling the product to the end user. (Consumer) Their website is to change the mind of viewers into buyers as fast as possible. Typically you are able to go right out and purchase the product you want or desire in which B2C goals are