Concept Application of Concept in Scenario or Simulationcitation of Concept in Reading

Concept Application of Concept in Scenario or Simulation Citation of Concept in Reading

Example from Global Communications Scenario in MBA/500

Building Organizational Commitment, which is developed through the activities of:

Ð'* Justice & support

Ð'* Job security

Ð'* Organizational comprehension

Ð'* Trusting employees Nancy recommends that they tell the truth about laying off employees in the Small Business Group; Nancy is trying to build organizational comprehension (identifying with the organization by keeping employees informed) and re-establish trusting employees. These are two activities designed to Build Organizational Commitment. Nancy is also aware that this news may simultaneously decrease Job Security. (McShane, 2005, pp. 126-127)

Research Design and Statistics Concepts Worksheet

Concept Application of Concept in Scenario Reference to Concept in Reading

Scientific Method

1) What is good research?

Is the purpose clearly defined? Detwiler states that "characteristic is comparable to developing a strategic plan before developing a tactical planÐ'...for achieving an objective"(Detwiler) In the USA World Bank scenario, Brian did not have a clear strategic plan when he presented to the board members.

Detwiler, S. M. (1995,January/ February). Secondhand prose. Marketing Tools, 2(1), 12.

Marketing Research

There are two types of research, primary and secondary. Primary involves the use of focus groups, surveys, and interviewing. Secondary involves finding answers to questions already asked by others to solve a problem. USA WorldBank is using a mix of these two methods to find the best solution to develop and launch a new product.

Chapter 1 - Cooper. (2003). Business research methods (8th ed.). New York: McGraw-Hill.

Research Measurement

Research