Cosmo Cosmetics

EXECUTIVE SUMMARY.

CosmoCosmetics.

1389 Sunshine Ave.

Fort Lauderdale , Fl 34587

CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.

CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers.

Not only would emphasise on the variety of colours but also the packaging of the product.

1. The colours would be adjusted to this type of skin( a wide variety of darker colours )

2. The make up would be offered as a spray, a completely new format in the make up industry. A Compact size that doesn't occupy any space in the hand bag, extremely easy to use and achieves the best natural and professional results any woman would dream of.

After studying the cosmetic market we can identify a series of needs in this market:

1. EASE OF USE

2. AVAILABILITY

3. PORTABILITY

4. VARIETY OF COLORS

5. DURABLE

Our Spray Foundation would meet these needs by offering:

1) Spray packaging with a diffuser.

2) Big cosmetic retailers across South Florida, near business areas and suburbs (Miami Downtown, North Miami Fort Lauderdale, West Palm Beach.

3) Compact size: 30 ml.(doesn't occupy much space in the lady's purse).

4) Variety of colours adjusted to their type of skin tone.

5) Long Durability: Just needs to be applied once a day, for long lasting results. The combination of powder + minerals will make the makeup last longer leaving a moisturized and natural look.

Market.

Household and personal care product companies are making efforts to stimulate sales in a variety of ways, such as entering new markets, creating new product categories, adding new distribution channels, and acquiring (and divesting) businesses to be able to compete in this highly competitive industry.

Over the last decade, sales at general merchandise stores, pharmacies and drugstores, have grown at average annual rates of 6.0% and 7.5%, respectively, according to US Census Bureau retail trade data.

The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, China, and India- where recent trends in economic and population growth have increased consumption of health car products.

Strategy.

We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.

We count on the expertise of our professional to direct the company towards expansion and recognition of CosmoCosmetics.

Add warranty..??

FINANCIAL REQUEST???

VISION AND MISSION STATEMENT

CosmoCosmetics is a new creative, innovative company that has discovered a niche in the market after exhaustive market research.

COsmoCosmetics member's hard work has created a product that we believe will enter the market with strong impulse and succeed due to a creative marketing campaign, packaging and specially because of the superior product we are offering. Cosmo Spray is a new type of foundation targeted exlusively for African American women offered in a unique format, spray.

We posses the necessary resources to begin this new venture successfully. We believe in this project, it's members and specially in Cosmo Spray, CosmoCosmetics star product.

The success of Cosmo Spray will determine CosmoCosmetics permanence and the growth of CosmoCosmetics range of products. We are hoping to extend our brand name in a period of 5 years to other major outlets across the country such as Sephora, CVS, Beauty Supply Stores, Burdines, Bloomingdale, and Body Shop.

As well as this, we would increase our advertising on tv commercials, billboards, radio... to increase CosmoCosmetics brand awareness. Innovation is CosmoCosmetics essential ideal.

The cosmetic industry is not familiar with this new product, offered as a spray, a completely new format in the make up industry. A Compact size that doesn't occupy any space in the hand bag, extremely easy to use and achieves the best natural and professional results any woman would dream of.

In the following pages the reader will be able to appreiate CosmoCosmetics values of innovation, creativity, dedication and persisitance. CosmoCoemtics product and business strategy posses these values, vital standards of CosmoCosmetics.

DESCRIPTION OF MANAGEMENT TEAM.

CosmoCosmetics has the privilege of possessing a team of professionals with significant qualifications and experience.

As the chart shows, the company follows a centralized structure??

Where all departments must respond directly to the CEO.

Underneath the CEO there are 4 departments : production, R&D, ...

BUSNESS AND IND.

NIKOLAS

BUSINESS STRATEGY

SWOT Analysis

A scan of the internal and external environment is an important part of the strategic planning process. In the following points I will try to figure out the strengths, weakness, opportunities, and threats.

Strengths: