Cultural Metaphor

Cultural Metaphor Poster

(individual or group assignment)

Poster due: Week 11 & 12 classes

Group size: maximum of 2 members

Mark allocation: 35%

Guided by Gannon's 'Cultural Metaphors' (Gannon M 2009, Understanding Global Cultures, 4th edition, Sage Publications, Thousand Oaks USA) you are required to create and substantiate your own metaphor for your own culture.

Choose a culture, whether it be your own or one you have experience in and analyse the current metaphor. Based on some of the following heading you need to create your own metaphor to explain your culture to someone who does not understand it. Remember this is a tool to help people understand a new culture.

* Politics

* Religion

* Food

* Customs

* Family

* Values

* Education

* Social norms

* Communication

The presentation (35%) should include:

* Poster representation of the metaphor you have developed including five key reasons to justify your findings

* You must make reference to Gannon's work and show any understanding of the metaphor concept

* Oral presentation of the poster - 8 minute explanation of your metaphor with time for questions (you must not exceed the time limit)

* Name/s and student number/s clearly on the poster

A comprehensive guide on how to create a successful poster and other resources will be loaded onto the Blackboard. You are NOT required to have the poster professionally printed. You have many options - it can be done by hand, you can cut and paste pictures or print it in black and white.

If you prefer you can create your poster as a PDF or powerpoint slide and project it on the screen. You may NOT use more than one slide. This is NOT a powerpoint presentation it