Day Spa Marketing Plan

I. Table of Contents

I. Executive Summary 3

II. General Company Description 3

III. Products and Services 3

IV. Marketing Plan 3

VI. Operational Plan 3

VII. Management and Organization 3

VIII. Personal Financial Statement 3

IX. Startup Expenses and Capitalization 3

X. Financial Plan 3

XI. Appendices 3

XII. Refining the Plan 3

As baby boomers struggle to stave off the inevitable impact of aging, they are driving the emergence of an explosive trend in the health care industry--the day spa.

Once dismissed as the sole domain of the idle rich, Americans are now embracing the centuries-old idea that regular visits to trained aestheticians, massage therapists and spas are essential to good health.

With time at a huge premium, even a 90-minute getaway for a facial and massage can be a welcome antidote.

Typical Prices At Local Day Spas:

* A one-hour Swedish massage is $75 to $90.

* A specialty massage like hot stone is more expensive, around $115-$125. It may also run a little longer.

* A basic European facial is usually $70 to $90. Adding special masks and serums will make it more expensive.

* A half-hour salt scrub is $55. A longer body wrap will cost $80-$110.

* A spa manicure is $25 - $35. A spa pedicure is $45 - $55. Spa nail services should have extras like scrubs, masks and paraffin dips.

* Spa packages combine more than one service, such as massage and facial. Longer packages often include lunch. Prices typically start at $150-$200 and go up from there

Typical day spa services include:

* facials -- facial cleansing with a variety of products facial is a cosmetic treatment of the face, commonly involving a variety of skin treatments, grooming steps and deep cleansing of the face by various means including: steam, exfoliation, Exfoliation in cosmetology is a cosmetic technique aimed at removing dead skin cells from the face and body. Removing excess dead skin cells is reasoned to reveal younger and healthier looking skin underneath. Exfoliation can be done in a number of ways: the most common being to use a device such as a luffa, or by using a substance designed to help scrub the skin. extraction, creams, lotions, masks, peels, and massage

* massage

* waxing -- the removal of body hair with hot wax

* body treatments such as body wraps, aromatherapy Aromatherapy, commonly associated with complementary and alternative medicine (CAM), is the use of volatile liquid plant materials, known as essential oils (EOs), and other aromatic compounds from plants to affect someone's mood or health.

skin exfoliation -- including chemical peels and microdermabrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas and medical spas, in which the stratum cornea (outermost surface of the skin) is removed by light abrasion. Different methods include mechanical abrasion from jets of zinc oxide or a roughened surface. Particles and removed material are usually suctioned off using a small vacuum attached to a wand. Microdermabrasion is used to remove sun-damaged skin and to remove or lessen scars and dark spots on the skin. The procedure is not painful and requires no anaesthetic. Microdermabrasion can be used medically for scar removal when the scar is raised