Ddb Case Study

DDB case study

As we know motivation is a key to individual performance, group productivity and to maintain a pleasant office culture. Employee motivation can be the difference between success or failure of business. DDB industry is a clear example how non-standard ways of creating working area can set goals and accomplish them. The creativity process is the most powerful force in the business.

According to the McClelland's idea of motivation has three main driver and each of them influencing different types of employees in a different way. DDB management automatically receives workers with a need for achievement, by hiring recruiting and retaining individuals with high potential. Next with hiring self managed teams, that work on a certain projects, they achieve the affiliation factor. And group leader, that are chosen by the team satisfy their need for power.

As a process of motivation theories DDB apply the goal-setting theory. The goals that matter most: earnings per share and assets under management. DDB are aware of what employees are doing, why do they do it and the clear goal statement related with earnings per share stimulate the understanding of purpose and possible reinforcements.

With the goal setting approach gives teams leaders another opportunity to train communication and motivation skills through describing the project in enthusiastic manner so that other will want to join the team. With that they stimulate their employees to work to high working performance and afterwards.

According to the author of "The Fifth Discipline" the core disciplines in building learning organization are: personal mastery, mental models, team learning, shared vision, and system thinking. So the DDB company first hire high potential individuals who wants to work with a need of achievement. Then they are formed and shared: they have conflicts with their ideas, can articulate and sell them to others, have respect, and drive to successes. Each individual brings personal element, knowledge and experience into a development of shared vision. DDB allows all group members while belonging on a certain "base" to have opportunity of develop a team vision and to work on several projects and have opportunity for job enlargement, job rotation and other motivational tools. At DDB employees are guided by playbooks, not rulebooks.

Unfortunately, now a days there aren't perfect