Denim Jean Survey

Survey of Jeans

The Marketing 347 class is conducting research on student attitudes and preferences towards jeans. We ask that you please assist us in our efforts by taking a few minutes and completing this survey.

What brands come to mind when you think of jeans?

1. ___________________________ 4. _______________________

2. ___________________________ 5. _______________________

3. ___________________________

Please rank the following items in order from greatest to least important when considering the purchase of jeans. (Rank from 6 to 1 - 6 being the highest)

Brand ____________ Style _________

Color/Wash ________ Price _________

Comfort ___________ Fit/Cut ________

How many jeans have you purchased in the last 6 months? ___________

12 months? ___________

On average, how much do you spend on a pair of jeans? Circle your answer.

Under $25 $25-50 $51-75 $76 - 100 $100 -125 $125-150 Over $150

5. Do you think your spending habits on jeans are reasonable? Why or Why not?

______________________________________________________________________________________________________________________________________________________________________________________________________

If on average, you purchase jeans for more than $75, for what purposes do you buy them? Check all that apply.

Everyday Wear

Going Out

Best Fit/Cut for Body

Quality/Durability

Work/Class

Fashion

Brand Name

Where do you usually purchase your jeans? Check all that apply.

Department Store (Foley's, Dillard's, Neiman Marcus, etc.)

Boutique (Charli, Witt's End, etc.)

Specialty Retailers (Gap, Abercrombie, etc.)

Discount Retailers (Target, WalMart, etc.)

Off-Price Retailer (Ross, TJMaxx, etc.)

Online

Other __________________________

How much do you spend on jeans per year? Circle one.

$0-100 $100-200 $200-300 $300-400 Over $400

9. Have you ever seen or heard of the Citizens of Humanity Jeans? Yes / No

10. Have you ever purchased Citizen jeans? Yes / No

11. Which brand of jeans do you currently buy? Check all that apply.

Gap

Old Navy

Citizens of Humanity

Seven

True Religion

Abercromie

Paper Denim and Cloth

Levis

Express

Lucky Brand

Other ______________

12. Please rank the top 5 brand names jeans you currently buy with 1 being your most favorite brand.

1._________________________

2._________________________

3._________________________

4._________________________