Designing Web Sites

Designing Web Sites

OBJECTIVES

Why a Web site?

Life Cycle of Site Building

Ways to Build a Web site

Web Navigation Design

Design Criteria

WHY A WEB SITE?

Reach Customers Quickly and Reliably

Establish a Presence in Cyberspace

Leverage Advertising Costs

Reduce Customer Service Cost

Promote Public Relations

Penetrate International Markets

Test-market New Products and Services

LIFE CYCLE OF SITE BUILDING

Plan the Site

Define Audience and Connection

Build Site Content

Define Site Structure

Visual Design

PLAN THE SITE

Define the Site's Goals

Determine Who Will Be Involved

Understand the Time and Need Constraints

Ask Questions Deciding on Site's Mission and Purpose for the Organization

PLANNING OBJECTIVES

Speed up Interactive Process

Reduce Human Intervention to a Minimum

Save Time

Save Buying and Selling Costs

DEFINE AUDIENCE AND COMEPETITION

Generate a List of Intended Audience

Identify What Prospective Customers Want

HOW CUSTOMERS JUDGE WEB SITES

Product Prices

Product Representation

Product Selection

Shipping and Handling

Delivery

Ordering

Privacy Policy

Web Navigation

WEB DESIGN

Focus on Speed and Responsiveness

Create Scenarios and Test Cases

Select a Set of Users for Trial

COMPETITVE ANALYSIS

Make a List of Competitors

Evaluate Criteria:

Personalization

Consistency

Ease of Navigation

BUILD SITE CONTENT

Create Content Inventory

Determine Priority of Each Department

Analyze Feasibility of Each Function

DEFINE SITE STRUCTURE

Create Good Site Structure

Explore Various Metaphors

Define Architectural Blueprints

Decide User Navigation

VISUAL DESIGN

Use Layout Grid

Show icons, buttons, banners, etc.

Establish Look and Feel of Site via Page Mock-ups

Develop Web Personalization

WAYS TO BUILD A WEB SITE

Storefront Building Service

ISP (Web Hosting) Service

Do It Yourself

STOREFRONT BUILDING SERVICE

Offers Customized Online Store

Provide Web Address

Manage Web Traffic

Maintain Store on Web Servers

Drawbacks - Lack of Personalization

ISP SERVICES

Provide E-Commerce Software

Offer Well-Versed in Store-building Technology

Advantage - Good Customer Support

DO IT YOURSELF

Requires Experience

Security

Web Traffic Management

Responsive Support

Full-Time