Development in Retail Service

Introduction

Every company designs strategic plans to achieve their set objectives and goals. These plans can be short, medium, or long-term, according to the size and scope of the company.

It is very important that the company specifies accurately and carefully its mission. The mission is fundamental since it represents the operative functions that the company is going to perform in the market and supply to the consumers.

For a company, it is very important to define its mission, and if they are carefully devised they are a source of success for the company. Correct missions have turned the destiny of many companies.

Marketing Objectives and target markets

Ikea

Marketing objectives for Ikea are;

* to increase public perception of IKEA in the retail marketplace

* to enhance the IKEA brand name

* to maintain develop and expand the local customer base

* to establish IKEA as a key player in the furniture market

IKEA offers the customer functional style at affordable prices. Its product range offers choice for a wide range of customers at every life-stage and a choice of products and styles suitable for a range of accommodation types - from "empty nesters" living in a small flat through to "full nesters" living in a spacious family home. Outlines of segments can be erect from geographic, demographic and lifestyle data and consideration has to be given to cultural considerations for each geographic market.

Ikea produces products for young, old, male, female, rice, poor so their target market will be every one with disposable income and a home since it's a furniture based retail chain.

Ikeas main target will be females aged 24-49 with children, most of whom are already familiar with and buy IKEA furnishings.