Disney Innovations

As Disney has grown to a 25 billion dollar enterprise, they have entered into many different industries and businesses to diversify the company. While Disney started out as Disney Brothers Studio in the cartoon business, it has grown into many different fields. The most noticeable are the Disney Theme Parks and resorts, which include the Disney Cruise line and professional sport teams, accounted for the majority of Disney's revenue until the mid-1980s, at which point studio entertainment began to catch up in terms of revenues. Not only did Disney invest in the movie/film industry with the studio entertainment, they also diverse into the media networks industry, which most noticeably was the acquisition of ABC Television Network. Disney also moved into consumer products as they began licensing their merchandise, and opening up Disney stores in the retail outlet. As the internet has become a big part of the business world, Disney also took the opportunity to invest in the internet as well. With Disney online and the Go.com network, Disney has a vast network of websites and internet assets.

With so many business and divisions within the enterprise, Disney has become very well-known world wide. Disney has taken advantage of their brand recognition through out the world and has become a force in the global market. With theme parks all over the world, such as three in the United States alone, Tokyo Disneyland in Japan, and Disneyland Paris in Europe, the Disney theme parks are world wide renowned. Another part of their theme parks and resorts business that went global was the Disney Cruise Line as there are Disney cruise ships and lines in Europe.

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution. The Walt Disney Internet Group announced the appointment of three executives to its new Disney Mobile business that will create the first national U.S. wireless phone service specifically designed for families. Additionally, Walt Disney's Internet Group has led the way in developing interactive content for televised programming through its Enhanced TV service.

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