Economic Tern English-Chinese

farm products Ð*©Ð†ÑŠÐ-*

fast-moving consumer goods (FMCG) Ñ--мЛЩ±Ð'¶Ð‡µÐ"Пы*СÐ-*

fear appeals Ñ--ЦÑ*е/â„-ЛÐ'Ð--ЛЯÐ--у

features МШХч

Federal Department Stores Ð'ЄoоoЩ»Ñ...ЙМµÐº

Federal Trade Code ЈЁFTC) Ð'ЄoоÐ"Ñ-ТЧ*ЁoÑ'

FedEx (Federal Express) Ð'ЄoоÑ--мµÐ­

feedback data *Ò'АЎКэÑ*Э

field test marketing КµµÐ¨ÐšÐ Ñ-ЎІвКФ

financing ИЪЧК

fisheries УжТµ

fit and finish Ð...бКµ¶Ð˜Ð£Ð»ÐÐ²â„-Ы

fixed costs â„-Ðœ¶ÐÑ-Й±Ñ*

fixed salary â„-Ðœ¶Ðâ„-¤Ð§Ðš

flanker strategy ІÐoТнÐ...шâ„-ҐХÐ...Ð'Ф

flanker/fighting brand Ð¥Ð...¶*Ð-*Ð*Ð-

flanking and encirclement strategies ІÐoТнÐ...шâ„-ҐУлО§¶Ð'Ð¥Ð...Ð'Ф

flat organizational structure ±Ð²Ð-Ð...µÐ"ЧйЦЇÐ...бâ„-â„-

FOB origin pricing FOBІъµÐ¨¶ÐÑ˜Ð«*Ё

focus strategy јЇЦРХÐ...Ð'Ф

followers Ч*ЛжХЯ

Ford Ñ'ЈМШâ„-«Ð›Ñ*

foreign middlemen â„-ъНвЦРјÐ'ЙМ

forestry Ð'ЦТµ

formalization РОКÐ.../â„-ж*¶»Ð‡

formulate ЦÐ-¶Ð

fortress/position-defence strategy *АУщ±¤ÐÐ­Ð¥Ð...Ð'Ф

Fortune ÐŽ¶Ð†Ð-Ñ'»ÐŽ*ФУЦÑ*

forward integration ПтÐ--oТ»ÐœÐµ»Ð‡

franchise systems МШРнПµÐÑ-

franchising МШРнÑ*­Ð£Ð„

free call numbers Ð"в*СµÐ*»oÑ"Ð*Ð'л

free goods Ð"в*СЙМÐ-*

freight-absorption pricing Ð"вКХФЛ*С¶ÐÑ˜Ð«*Ё

fringe benefits Ð ÐŽ¶Ð¾Ð...тМщ

frontal attack strategy ХэÐ"жÐ...шâ„-ҐХÐ...Ð'Ф

full costing profitability analysis И«Ñ-Й±Ñ*УЇАыРФ*ЦОц

full-service wholesalers И«*Ð...О»*юОсµÐ"Ð*ÑŠ*ўЙМ

functional competencies and resource allocation ЦoÐ"ЬÐ"ЬÐ'¦Ð£Ð»Ð§ÐšÐ¤Ò'*ЦÐ*Ð'

functional efficiency ЦoÐ"ЬР§Ð'К

functional organization of sales force oÒ'ПъКЫЦoÐ"ЬЧйЦЇПъКЫ¶Ð£ÐžÐ¹

functional organizational structure ЦoÐ"ЬРНЧйЦЇÐ...бâ„-â„-

functional performance â„-¦Ð"ЬРФÐ"Ь

functional strategy ЦoÐ"ЬХÐ...Ð'Ф

G

games ±Ð˜Ð˜ÑŒ

gap ІоÑ*Ðo

gatekeepers Ð Ð*ПўÒ'«µÐ­Ð¥Ð¯

general behavioral descriptors Т»oгРРОЄ±Ð'Ð'Ñ--

General Electric (GE) НЁУÐ"µÐ*Ð-ш

General Foods Corporation НЁУÐ"КÑ-Ð-*

general merchandise discount chains Ò'уЦЪЙМÐ-*ХЫÑ--ЫÐ'¬Ð›ÑˆµÐº

General Motors НЁУÐ"Ð-Ñ‹Ñ-µ

geodemographics Ð--шУтИЛÑ--ЪНÑ-јÐ-МШХч

geographic adjustments µÐ¨ÐÐ½µÑ‡Ð¥Ñ‹

geographic distribution µÐ¨ÐÐ½*ЦІј

geographical organization of sales force oÒ'µÐ¨Ð--шЧйЦЇПъКЫ¶Ð£ÐžÐ¹

Gillette јЄÐ'РМЮР뵶

global adjustments И«Ð--Ñ‚µÑ‡Ð¥Ñ‹

global elite consumer segment И«Ð--Ñ‚Ñ*«Ð£ÑžÐŸÑ‹*СÐ-*КРÑ-ÐŽ

global expansion И«Ð--тА©Ð¥Ð*

global marketing control И«Ð--тУЄПъÑ--ШЦÐ-

global markets И«Ð--тКРÑ-ÐŽ

global niche strategy И«Ð--Ñ‚»ÑŠ»Ð±Ð¥Ð...Ð'Ф

global standardization strategy И«Ð--Ñ‚±ÐºÐ§Ñ˜»Ð‡Ð¥Ð...Ð'Ф

global teenage segment И«Ð--Ñ‚Ð--ÐoЙЩÐ"кКРÑ-ÐŽ

globalization И«Ð--Ñ‚»Ð‡

global-market expansion И«Ð--тКРÑ-ЎА©Ð¥Ð*

goals ЧЬÐ"Ñ--±Ðº

going-rate/competitive parity pricing Ñ*Ñ"ХщРФÐ-Ð...јЫ¶ÐÑ˜Ð«*Ё

goods producers ІъÐ-*ЦÐ-ФмЙМ