Eng IV - Effects of Advertisement on Society

Prewriting

Thesis:  Advertisement has a negative impact on today’s society, controlling people and polluting cities around the world.

1. Intro paragraph

A.)Sao Palo and the history on their ban on advertisement

B.)Thesis

2.) False images

        A.) Talk about companies lying in advertisement

        B.) What people perceive it as

3.)  Unrealistic Expectations

        A.) unrealistic expectations

        B.) examples

4.) Children

        A.) effects on schools and children

        B.) examples

5.) closing paragraph

Danny Rowan        

Bentley

English IV

10 December 2013

Advertisement

        Advertisement is everywhere, and on everything around society. Advertisement is the way companies show off their products or services to make revenue from the buyers. In every street corner around the world you can find a sign, or billboard displaying a product for the people. In most cases, the propaganda has polluted the cities across the globe, but one country has urged to change this tradition and settle problem in their own way. Sao Paulo, Brazil has made the decision of “cleaning” their city by banning all advertisements in their city. Advertisements have a negative impact on today’s modern society giving false hope and polluting cities around the world.  

        Advertising is fair and perfectly legal according to the first amendment, but it is not truthful to the common buyer. While a commercial is showing a beautiful, young and slender woman biting into a juicy hamburger, this scenario is not always true. Companies want to make their “beautiful” burger be eaten by “beautiful” people. This thirty second commercial just portrayed that even though you can eat ten-thousand calories a day, you can still be young and beautiful. People get false hope, and companies do not show the reality of what happens when you eat fast food everyday. Companies want to show you only the perks of eating the food while the food their serving is giving society diabetes. “Advertising is ingrained in American culture, from children’s programs on Saturday morning to talk shows and prime TV” (Rosehill). Rosehill states that no matter what TV channel is playing, people can not avoid the companies shoving a product in the person’s face.

        People are willing to believe these false statements from the companies for example the drug industries. Citizens of Sao Paulo are now happy with the new changes in their city with the ban of advertisement. “What we are aiming for is a complete change of culture” (Tripoli, New York Times).  The citizens were bombarded with advertisement and most of the time the product for example a drug company would say that their new medicine can help fight allergies. Although it can fight allergies, in small print it would state that this pill can lead to stroke or death. “Disclaimers are often hidden in very small print on product packaging and out-of-way spots in ads” (Rosehill). Companies like these can not be trusted according to Rosehill, they have found a way to override the small quirks in their product.