Enhancing Customer Satisfaction Through Customer Centricity
Essay by review • March 8, 2011 • Essay • 594 Words (3 Pages) • 1,359 Views
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Enhancing customer satisfaction through customer centricity
 We have to many teams in Telkom BVS dealing with the same matters, e.g.) BVS Commercial + BVS Corp, Telkom systems, Dereg systems.
 It will therefore be possible for each team to take accountability for their portion and ensure that customer centricity is their main value. Currently it is not possible to provide 100% customer centricity given the volumes, the different tasks.
 A customer liaison team must be established to interact with customer providing them with feedback from application to validation to p.i.s , Thereby freeing up the rest of the staff to focus on core work.
 We should be orientated on Customer centricity + target driven i.s.o only target driven.
 Ownership - Each staff member must be held accountable for each case under their responsibility.
Joint Planning
 Telkom Commercial / Technical/NIP/Networks teams must meet weekly /monthly to iron out issues relating to installations and accountability to resolve similar to the RCFC meetings.
 Customer Centricity must be allowed to develop in both Commercial & Technical - a customer centric mindset must be adopted by all teams.
Customer Retention /Churn Management
 All dismantlements must be handled by a specific team trained to retain customers and offer solutions or downgrades i.s.o total dismantlement.
 Staff must constantly receive refresher training or courses to constantly provide artful listening and to understand the customer.
 Call centres /front office must have experienced well trained staff as they are the window of the company.
Improving Billing system
 The system should be proactive i.s.o reactive resolving matters upfront whilst processing is taking lace.
Quality Standards
 This should tie hand in hand with the yearly performance appraisals
 The work should be balanced evenly amongst all staff
One Entry Point
 A customer Liaison team must be put in place to liaise with the Customer from Order processing to P.i.s
Prioritise Operations
 All managers /Ops managers must be held accountable to make their teams profitable in terms of Rands and cents similar to the profitability o model of the CSB- relating rent , wages ,products etc..
 Customer Liaison, order processing, installation and billing. Should be the prioritised.
Streamlining of Orders
 We need to simplify our operations by reducing the Production teams to about 2 teams per region for Deregs and Telkom. The production teams should handle only production matters - issuing orders nothing else, No buckets, No follow ups. The dispute teams must handle all related disputes, The bucket team must attend to all follow up
Products and services
 Staff
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