Entrepreneurship – Auto Spare Parts Business Plan

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Entrepreneurship – Auto Spare Parts Business Plan

Presented to Dr. /Ahmed Fouad

Team:

Ahmed Mohamed Samy Ahmed

Mahmoud Hafez

Essam Gamal

Ahmed Mokhtar

Ziyad Maher

Table of Contents

Executive Summary        4

Objectives        4

ASP Company Services        6

Phase 1        6

Maintenance tracker and spare parts online store        6

Phase 2        6

Nearest service center appointment        6

Phase 3        7

Door to door services, fix your cars in your own garages        7

Phase 4        7

ASP service center for car maintenance activities        7

Form of Business Owner ship - Our Business Structure        8

Roles and Responsibilities        11

SWOT Analysis        14

PEST Analysis        15

Porter’s Five Forces analysis        16

Survey Analysis        18

MARKET ANALYSIS        23

∙        Market Trends        23

∙        Target Market        23

∙        Competitive Advantage        23

SALES AND MARKETING STRATEGY        24

∙        Sources of Income        24

∙        Sales Forecast        24

∙        Marketing Strategy and Sales Strategy        24

Startup Budget        26

Sustainability and Expansion Strategy        26

Appendix        27

Executive Summary

Auto Spare Parts (ASP) is an online website and mobile application will be used to track car maintenance activities and recommend to the customer the required spare parts in the next scheduled maintenance and sell these car spare parts at reasonable prices. ASP will offer unprecedented customer attention. ASP will become the premier destination for selling auto spare parts.

ASP will be participating in an exciting, growing market. Car spare parts have growth in Egypt market in the last decade. A survey indicates that Egypt’s licensed vehicles reached 50% of total populations.

ASP is founded on the idea “Don’t worry about your car” and maintaining satisfied customers is essential to the financial health of the organization. Gaining the unsatisfied customers is the first mission of our company. With this in mind, ASP will be working hard and produce impressive services that will exceed customer's expectations. To gain and maintain customers, to build up close and stable relationships with customers, and to expand the market, ASP is going to offer auto spare parts products and monitoring the car maintenance activity to customers through online website and application.

Products, Services, and Delivery

ASP will be offering an online store for car spare parts products as well as offering a tracking application for cars maintenance activities along with a recommendation for best prices and notification for next required spare parts. All of the popular name brands will be offered in addition to an array of generic label parts.

ASP is an exciting opportunity that combines a customer-centric organization with an explosive industry. Even for those who are not true participants, it is now "cool" to have your car maintenance tracker available. An investment in ASP is a high growth, reasonable risk opportunity.

Objectives

1. To make ASP the number one destination for the online purchase of car spare parts supplies in Egypt.
2. To sell a substantial amount of product the first year.
3. To maintain a solid growth rate per year for the first five years.

Vision & Mission

Vision

Our vision is to become one of the leading online car accessories and auto spare parts stores in Egypt.

Mission

Our mission is to establish a genuine car accessories and auto spare parts online store business that will make available a wide range of car accessories and auto spare parts from top manufacturing brands at affordable prices.

ASP Company is dedicated to providing auto spare parts products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our sellers that respect the interests and goals of each party.

Firstly, ASP will offer high-quality auto repair services with all kinds of auto parts. Secondly, ASP will set up an impressive online website and mobile application system. Lastly, ASP will build strong relationships with the sellers and customers.

Success will ultimately be measured by our customers choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and selection.

Keys to Success

• Be an active member of the auto community.
• Work with our customers on a personal level, as opposed to the "Don’t worry about your car" slogan.
• Relationships with sellers, customers, and workshops.
• Online service which answers customers' questions, track car maintenance whenever they have a problem with their cars and make them be able to order auto spare parts online.
• Rapid delivery of major auto parts.
• Superior customer service and systematic operation.
• More advanced technology and more technical employees.

Objectives

1. To make ASP the number one destination for the purchase of auto spares parts in Cairo and Alexandria.
2. To achieve an initial gross profit margin, increasing that by at least 1% per year until reaching our final target.
3. To sell a substantial amount of product the first year.
4. To maintain a solid growth rate per year for the first five years.

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ASP Company Services

ASP service mind map is shown below:[pic 3]

Phase 1

Maintenance tracker and spare parts online store

ASP Company will launch an e-commerce website to resell auto spare parts products to a car owner.