Entrepreneurship Development

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Principle of Marketing

Survey on Laptop

[Please mark ( √ ) the following box or write where needed. All information will be used for academic purpose]

Section-1

Personal Data:

Name:                                                                                       Email/Phone No:

Institution:                                                                          Dep:

Section-2

1. Do you have laptop computer?

1. Yes
2. No

1. Which brand of Laptop you are using?

1. Dell
2. Sony Vaio
3. Apple
4. HP

1. Why laptop is good as a personal computer?

1. Comfortable
2. Easy learning
3. Fashionable

1. What factors you look in purchase time?

1. Price
2. Configuration
3. Brand
4. Durability
5. Others

1. What is the price of laptop do you prefer most?

1. Less than 25000
2. 30000 -40000
3. More  than 40000

1. Are you satisfied with your laptop brand?

1. Yes
2. No (Why………………………………………………………)

1. What new more things you want from your laptop?

1. Music equalizer
2. Better Front camera
3. Battery Life
4. Others

1. How many year do you want after sale service in your desire laptop?

1. Less than 1
2. 1 year
3. More than 1 year

1. What is your opinion about outlook?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

1. Idea Screening:

Apple:

After our survey we found 5 user from 30 person. As a result we see that a few kind/sector of people whom are depending on expense and walks with International trend they use Apple. But there a large number of people who cannot afford this. So we have decided we will not compare with this.

Sony Vaio:

There are second large number consumers of sony vaio. Samsung offers different models but they always charge a high price for different model but they got the same configuration. They use high profile brand ambassador to promote the laptop. They know how to sell their products. So here we have one company to dealing with our product.

Dell:

Dell is a very prominent brand it got a high processor but they always use the same model as example the last model of dell is inspiron but the model is quite same. so the other company use variety of laptop by designing in contrast dell doesn’t do it bitterly.

Others:

There huge customers who prefer and use others Laptop. They always think about their benefits. They want best laptop of market with lowest price whatever which brand it is. So we will concentrate in this. There are mix kind of others laptop like Samsung ,Hp ,Dell etc.

After finish our first survey we found Hp and Dell user most. Now a days cheaper rate and best configuration is become a need. Everyone try to get a laptop (including Core i7 & high resolution graphics). So we set our mind for a product/laptop that will be a high updated windows system.

We will offer them some benefits, best configuration in market, great outlook, stylist design. Our product will be providing some extra features.

So we think to create a new product which will be name “Invert” and it will be high configuration based. Our targeted customer will be them whom want the best it base users and middleclass. We provide this in a short limit price.

Description:

Our desire product:

Product:1

INVERT: AVIATION   

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